Looking for a successful Webflow agency to support you in a website creation or redesign project? We help you meet this challenge and find the right Webflow agency that can meet your specific needs. Indeed, it is becoming more and more difficult to find your way around among the many Webflow agencies that have emerged in recent years due to the growing success of this CMS.
However, even if Webflow is a no-code tool that seems to be accessible to everyone - start-ups, small businesses, SMEs have every interest in being supported in creating a site. The performance of their website is at stake. So how do you choose the right Webflow agency? Let's go over the important questions to ask yourself and the essential criteria that need your attention.
1. Do the services of this Webflow agency meet your needs?
When looking for a web development agency, it's important to start by asking yourself the right questions to know where to choose. Here are the main questions: what know-how does the agency need to have in order to carry out your project? What functionalities should it be able to implement? Can it meet your design expectations? Can she offer you a budget corresponding to yours?
Take stock of the Webflow expertise of agencies according to the types of projects
When it comes to creating websites, there are a few main categories of know-how in which each Webflow agency can be more or less efficient. It is therefore important to take stock, depending on what you want to obtain:
- A showcase site
- A blog
- An e-commerce site
- A site redesign
- A landing page
Each of these projects requires different skills, which should be checked by the agencies you have identified. Thus, take the time to check the degree of mastery by these agencies of the Webflow CMS, especially if the development of your site requires advanced functionalities such as the integration of animations, the import of databases or the integration of APIs such as a CRM or marketing automation tools, if necessary.
How to ensure the expertise of the Webflow agency?
Review the agency's portfolio to make sure the team has already built the type of site you're interested in. It will also be an opportunity to learn about their technical skills and their level of creativity.
Additional option: you can also check that the agency holds a Webflow Expert certification, a diploma awarded to agencies or service providers who have demonstrated their agility to succeed in projects that meet high quality standards both in terms of development and in terms of design, or project management.
Analyze their design skills
The first visible element of your activity, the design of your website is essential. Indeed, it provides the customer with their very first impressions of your business, which are decisive in establishing your credibility. So, if you consider that the visual appearance of your site is essential for your communication strategy, be sure to make sure that the agency with which you plan to carry out your project can offer you:
- a graphic charter that suits you: it must include a color palette, fonts and various harmonious visual elements.
- the creation of a stylish and effective logo that enhances your brand image and reflects your values.
- illustrations or animations that meet your expectations in terms of personalization.
How to ensure the expertise of the Webflow agency?
Find out if the agency has an in-house designer or if it collaborates with external service providers. In the latter case, check the quality and reliability of the achievements of this partner. Make sure that the design created includes a responsive version within the announced budget. Indeed, nowadays, a site must adapt to any screen format (desktop, mobile, tablet).
Again, one of the best solutions is to refer to the agency's portfolio by ensuring the skills of the designer in charge of your project, the quality of the design and the user experience (UX). Observe the diversity of styles to confirm that the design of your site will meet your expectations and maximize the customer experience. Do not hesitate to ask your questions directly to the agency about their participation in the design of the site, but also about their exact role in order to understand if he/she knows how to be a source of proposals or prefers to be in the execution of the directives formulated.
2. Can this Webflow agency deliver additional services?
Several additional services can be very valuable in order to obtain a fully functional and efficient website. These include SEO services, API integration and automation services. Finally, training, maintenance and post-delivery support services are also very useful.
API integration and automation services
Your site can help you become more efficient if it integrates your APIs and automation solutions. Again, the mastery of the integration of these functionalities to simplify some of your procedures can be an important criterion for selecting a Webflow agency. So do not hesitate to check with the agencies you are requesting to check that they can integrate according to your needs:
- dynamic forms to automate the registration of prospects filling in one of your site forms on your CRM;
- payment gateways for your online sales sites;
- email automation solutions, in particular for sending newsletters;
- marketing campaign analysis tools;
- other APIs customized according to the specificities of your activity.
CMS training services, maintenance and support
After the delivery of the site, some services provide real comfort of mind. Remember to check if the Webflow agency to which you plan to entrust your project offers:
- training in how to use the Webflow platform;
- assistance in case of post-delivery technical difficulties;
- a maintenance service to carry out technical updates and monitor the performance of the site.
Marketing services in particular SEO or Growth Marketing & Ops
While the design of a site is important, its visibility on search engines is fundamental.
SEO optimization
In order to save time, and in the medium term to reduce the budget of your advertising campaigns, the ideal is therefore to make sure that the digital agency requested can offer you a Webflow site optimized for natural referencing, also referred to by the English acronym SEO (Search Engine Optimization).
Among the best practices to ask for:
- The creation of a site offering a fast loading speed : the agency must therefore take measures that optimize this element to obtain a Technical SEO score quality (choice of fast hosting, image compression)
- Thedevelopment of a site architecture in consultation with an SEO expert : the structure of the site and the choice of effective URLs influence, in fact, the referencing of a site by search engines.
- Thetext optimization : one on-page SEO content, designed by an SEO web writer (with the help of AI), rich in relevant keywords related to your sector of activity, maximizes the visibility of your site.
- Theintegration of tags popular with Google and Internet users : in order to better scan and reference the content of a site, search engines need a helping hand to understand the intent of your pages. The use of convincing H1, H2, H3 title tags to structure each page or article is an active part of this. As for the integration of title and meta-description tags, they can encourage prospects to discover your site if they are efficient. There are others that your new agency will have to present to you.
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Growth & Ops Marketing
But there are other approaches that can help you accelerate your growth in impressive ways. That's what Growth Marketing offers. These solutions, which use different acquisition channels depending on the activity and the objectives (advertising campaigns, social networks, loyalty actions, etc.) are extremely effective in reaching new targets.
Also, if you are launching your start-up or looking to quickly obtain significant results, check that your Webflow agency has the necessary expertise to offer you this type of services. And, to be sure to choose a provider competent in these areas, look at the numerical results Like this SEO, Growth & Op Marketing Agency can report.
3. Reputation, an essential criterion for choosing the right Webflow agency
Whether you want to buy a good or a service, we know all too well, customer reviews and the visualization of achievements are, nowadays, prescriptive. The choice of its website creation agency is no exception.
In order to strengthen your confidence in the qualities of the achievements of a potential service provider, you therefore have every interest in review customer testimonials and reviews. To assess the provider, you can refer to the average of the ratings received, which offers a first idea of overall satisfaction. However, it is also interesting to read the feedback from the most recent former customers in order to inform you about:
- the quality of the deliverables
- the diversity of benefits
- Respecting deadlines
- the support received
- the possible results obtained.
Where can you find information on the quality of projects to choose your Webflow agency?
Go to each agency's Google business pages. You can also search on Trustpilot or on social media. If not, better still, browse the Webflow agency portfolios presenting their site achievements presented on the agencies' sites.
At Angular, you have an entire page devoted to the presentation of our Webflow site achievements, not to mention that of other diverse and varied missions, such as site redesigns, brand creations, visual identity creations or optimizations.
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4. Another fundamental criterion: the right project management methodology
To create a site that fully meets your expectations and those of your prospects and customers, a good site creation agency must take the time to understand your business, your target and your goals. Exchange time and the quality of interaction throughout the process are essential. It is therefore important to find out about the solutions put in place by the agency to clarify and simplify exchanges.
Collaborative process
In order to be able to solicit its customers or to be able to answer their questions with maximum flexibility, an agency has every interest in using collaboration applications, such as Notion, Asana or Trello. Choosing an agency that uses this type of solution suggests that it is a serious company in managing its projects that aims to offer its customers an optimal experience.
Solutions for visualizing project progress
Transparency must also be part of the selection criteria for your digital communication agency. It is therefore crucial that they communicate regularly with you about the progress of your project. To do this, serious agencies use various media to communicate on the intermediate stages of the site development phase:
- Of Wireframes : these are page diagrams that help visualize the structure of the pages, the location of images, texts, elements of interaction with the user.
- Of Mockups : these achievements offer a precise projection of the final result. They incorporate colors, fonts, illustrations... for an excellent overview of the customer experience.
These two elements make it possible to ensure, as the design of your site progresses, that the agency meets your requirements and meets its deadlines at the same time.
5. The criteria for the personalization and scalability of the site
Depending on your goals, you may want to integrate advanced features into your site as a criterion. In this case, you need to check that the web agency has the necessary development skills. Developers should therefore be able to create a custom site using a powerful framework, such as Finsweet that we use at Angular because it greatly facilitates the integration of multiple functionalities.
And if the tools available on the internet are not enough, make sure that the service provider is able to develop it himself without having to find a new person who will then have to collaborate with them = poor cost control + lost time.
Among the other criteria not to be overlooked: the scalability of the delivered site. Indeed, your website is a communication tool that must be able to evolve with your business. Thus, new pages, a dynamic search engine, a dynamic map, and new functionalities must be able to be implemented without difficulty afterwards throughout the existence of the site.
To ensure the scalability of your site and the quality of the experience of your customers, the ideal is for your developer to master the latest functionalities of the Webflow platform.
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6. Delivery times
Whether it is a window to present your business or a store to sell your products, it is very likely that you have imperatives in terms of the time required to create your website. In this case, the criterion of speed of execution, and more generally of the reliability of meeting deadlines, should guide your selection.
At Angular, we are committed to meeting your needs. Several experiences of our customers attest to this. Do you have tight deadlines? Discover the story of development challenges against the clock that the Angular Webflow agency met for the SaaS Grimp, which we created the migrating the site to Webflow in less than 30 days or for the IT LINK group, whose Complete redesign of the site in 30 days, including web design, content integration and SEO optimization actions.
7. The budget
The price criterion is most often central when choosing any website creation agency, including a Webflow agency.
However, be wary of low-cost site design offers. Agencies using low-cost rates tend to deliver basic sites that could quickly require a significant new investment in optimization, which may involve a structural redesign of the site already created.
Also, rather than orienting you to a low-cost Webflow agency, the advice is rather to compare the quality-price ratio of agencies. Indeed, if it requires a larger basic investment, a Webflow site that is well designed and optimized for natural referencing can quickly prove profitable by the return on investment (ROI) it generates. This will be especially the case if it allows you to be visible to your prospects and encourages them to take action.
To help you find your way around the prices of Webflow sites, you should know that an agency can bill its services in various ways depending on the projects. For information, here are some Webflow agency price ranges :
- at the package price: site with 5 page templates (5,000 euros), 10 page templates (10,000 euros)
- On time: between 100 euros and 150 euros excluding tax per hour
- per page: 1 single page (500 euros), 1 one-page site (1,500 euros)
- for a standard site: less than 10,000 euros
- for a complex site: between 15,000 and 25,000 euros
To conclude
Choosing the right Webflow agency consists in taking the time to list your needs and to check that the services offered by the agency meet them perfectly. The Webflow agency that should correspond to you does much more than create your site: it is a source of proposals to deliver you a beautiful, functional site that allows you to exceed your goals.
Do you need to create a Webflow site, to redesign your old site to Webflow, an innovative design, a powerful marketing strategy? Pitch your project to us. At Angular, we have all the expertise you need to help you push your limits.
Pour aller plus loin
A successful Webflow agency provides a team of specialists in various fields: development, webdesign, SEO, growth and operational marketing. It is therefore powerful in exploiting the full potential of the ultra-customizable and SEO-friendly Webflow platform.
Each web agency has specific expertise. The best Webflow agency for you is therefore the one with the skills essential to your project and its main objective: develop an unforgettable brand image, generate traffic, convert... To find the agency you need:
- Ask yourself the right questions about your needs.
- Check the adequacy of the services offered by the agency with them.
- Ensure the expertise of the agency through its certifications, its portfolio or its customer reviews.
High-quality SEO optimization makes your site visible to your prospects. The mastery of technical SEO, content SEO and authority SEO by your Webflow agency makes the difference in the success of your business.
Explore the Webflow agency portfolio and check if it contains achievements concerning projects similar to yours. Take the time to go through the customer case studies to better understand the diversity of the team's skills.
The cost of a site developed by a Webflow agency varies considerably depending on the number of pages to be created, the complexity of the design and the degree of customization of the site. The demand for additional benefits also has a major impact on the budget to be expected. Count on average 1,500 euros for a one-page site, 10k euros for a simple site and 15,000 to 25,000 euros for a complex custom Webflow site.