SEO agency

It's perfectly normal to ask yourself when is the ideal time to question an SEO strategy. Here are a few situations that indicate it's time to take a step back and assess your approach:

Your results are not satisfactory

If you notice that your site's traffic and conversions are stagnating or decreasing, despite your best efforts, it's a sign to take into account, it's time to make changes. Conduct an audit of your strategy with an external perspective in order to develop new ideas and give new impetus to your results.

You think you have experienced the impacts of a new algorithm

Google regularly rolls out major updates to its algorithms. In 2022 alone, we saw three major developments. Among them are the update to combat spam in links (Link Spam Update), the one that promotes useful, reliable and human-centered content (Helpful Content Update) or the update that aims to eliminate websites that do not respect the fundamental principles of the user experience of Core Web Vitals (Google Page Experience). We agree, it is often difficult to find your way around, and know that it is possible to know if your site has been impacted by a Google update in the last few years. When an impact occurs through an update of the algorithms, adjustments are necessary to adapt to the new rules and remain competitive against the competition. In any case, it is a good idea to validate your SEO strategy with experts in order to follow the right direction.

Your competitors are outdoing you

If you are having difficulty getting good positions on keywords that are important to your business and if your competitors are ahead of you in search engine results, it is time to analyze your competitors' strategies, identify your weak points and build an SEO action plan to get ahead of them.

You have a project to redesign/migrate your site‍

This is the ideal time to take stock of the existing nature of your SEO strategy. This step is a great opportunity to 1) maintain the traffic you've already generated and 2) get back on a solid footing for the future. Along with the technical aspect to ensure a smooth migration of your site, by ensuring that all URLs, redirects and SEO practices are properly managed, a well-defined editorial strategy will allow you to rethink the content of your site in order to optimize it according to your keywords. These two approaches combined will make it possible to effectively plan this transition.

You have doubts about the effectiveness of your SEO strategy

‍If you question the effectiveness of your current approach, whether carried out internally or with the help of a freelancer or an agency, do not hesitate to conduct an SEO audit of your working method. This will help you identify gaps, rectify the plan, and optimize your strategy for effective results.

The daily life of an SEO agency is punctuated by various activities to ensure effective management of the natural referencing of its customers. To give you an idea, here are some key aspects that encompass our work at Angular:

We are present at every stage to guide you in important decisions related to your SEO strategy. We use Slack daily to communicate and facilitate exchanges with our customers (Notion otherwise). This allows us to respond quickly to their questions, to give them visibility on projects and to maintain fluid communication throughout our collaboration.

Among our daily missions, we help you select the most relevant keywords, optimize page content, define optimized URLs, as well as maintain a consistent site structure. Backlink management is also an essential part of our work, where we actively seek partners and relevant external sites to obtain quality inbound links in order to strengthen domain authority for search engines.

Once these optimizations have been made, we regularly carry out technical audits to detect possible errors or problems on your website. Among them: the loading speed, the correct indexing of pages, the presence of missing tags, etc. In this continuity, we carefully monitor the performance of your site using advanced analysis tools. This allows us to monitor your search engine rankings, SEO traffic, conversions, and other key metrics. With this operation, we remain agile and can adjust your SEO strategy according to the results obtained.

Since 2020, Google has deployed an update to its algorithm called Core Web Vitals, which marked a turning point in the way it promotes the performance of websites. According to recent American studies, we are talking more and more about web intelligence and the importance of having lightweight pages is no longer in doubt to be well positioned in Google.

The points underlying all these developments aim to lighten the web in a global way and to reduce the carbon impact of our daily consumption. In addition, the weight of a site can have a negative impact on the crawl rate that search engines use. Finally, to mention just one more, not all regions and cities benefit from a high-speed connection. As a result, a heavy page (over 1.5 MB) may take several seconds to load and we all know that Google penalizes pages that take more than 3 seconds to load.

Being a good performance student means meeting the specifications that Google imposes on us: Core Web Vitals. Composed of 3 indicators, each of them analyzes a specific part of the site, and they all have one thing in common: to provide the best possible experience to users.

To obtain 3 indicators in the green, it is necessary to apply optimizations on more than 200 criteria. Some points will have more impact than others, but to be able to define your priorities, you must be able to analyze your code and identify weak points. At this stage, an SEO agency will be able to draw a roadmap and activate the right cursors according to your technical stack and your environment.

To be a little more precise, as part of a mission to optimize site performance, the first points of vigilance are: the structure of the site, the quality of the code, the weight of the files for the style (CSS), the weight of the resources loaded, and the number of requests per page. The list is not exhaustive, but it does provide an overview.

SEO is a profession in its own right, with all its subtleties, trends and complexity. By using a specialized agency like Angular, you have access to a team of experts who are passionate about natural referencing, ready to put their know-how at your service.

First, you will save time on tasks that you are not able to do on a daily basis to improve your SEO. You can focus on the other tasks in your department, while being confident that your SEO strategy is being managed optimally.

Second, thanks to our well-established processes, we take care of (depending on the CMS) the technical tasks that are essential to the growth of your traffic. In a way, we form an SEO squad in collaboration with your employees, working in synergy to accelerate your digital growth. In this way, you can offload sometimes complex and technical tasks, and focus confidently on other more strategic aspects.

Finally, you promote the skills of your internal teams by learning from our two SEO experts. This is a double advantage, as you benefit from both external expertise and an effective internal team.

You will have understood it: with more dedicated human resources, you will go faster and further = you maximize your SEO potential. And if the agency has expertise in user experience (UX), as we have at Angular, you will also improve your conversion rate.

On top of that, SEO agencies generally have an arsenal of tools that they use on a daily basis to analyze your site, obtain detailed data, and perform in-depth analyses. It's like having your own SEO toolbox, without having to worry about managing them yourself. And let's not forget the regular and personalized reports on the performance of your site or online store. The SEO agency keeps you informed of everything that happens: the results obtained, the improvements made and the recommendations to optimize your natural referencing even more.

SEO is a long-term approach that can be very profitable, but requires time, usually several weeks or even months, depending on competitive density. On the other hand, SEA meets immediate needs, you are visible in Google results and you get visitors very quickly. In this case, profitability can be a double-edged sword.

At Angular, we are used to activating both topics when our customers are in a growth mindset. An interesting variable to consider is the cost per click. Let's say a key query related to your business has a high cost per click, but your conversion rate isn't very good. In this case, it would be preferable to focus on SEO and possibly supplement with SEA while waiting to gain positions in the search results. This maximizes the efficiency and profitability of your investment. Conversely, if SEO competition is very high for a specific keyword, SEA can be a good option to ensure your immediate visibility and attract visitors to your site.

It is therefore more appropriate to consider natural referencing and paid referencing as complementary. A hybrid strategy can make it possible to use the advantages of both approaches - it is important to know that your SEO efforts will have a positive impact on the quality rate of your pages for SEA so the CPC will drop.

In principle, SEO makes it possible to build regular and sustainable traffic: the efforts to acquire organic traffic are substantial, but the flow persists once acquired. It is rather rare to drop drastically in results once positions have been won. However, note that this is not always true in highly competitive sectors. In such cases, constant efforts are required to maintain its traffic. Resting on your laurels would not be beneficial for SEO.

As far as SEA is concerned, visibility in research results is conditioned by the budget invested monthly. The efforts made generally lead to gaining positions, optimizing costs per click and, ultimately, reducing the cost per lead (CPL). Thus, when the ads are cut, the efforts made will no longer have an impact.

Even if there are many tools to guide our daily work, and optimize everyone's productivity as much as possible, good SEO performance is often correlated to the time given and the interest of stakeholders.

Success comes from an exchange of know-how between our customers and the team, experts are the first actors to be able to create momentum. It is important to invest both financially and humanly to achieve our goals.

At Angular, we charge a daily rate of €750 excluding taxes, and the minimum contract per month is for one day of service for a period of 3 months, which can however be cancelled at any time. The variable number of days required depends on several elements: size of the site, current situation, growth objectives, state of the site, current CMS, and many other points. To find out more, make an appointment with the CEO.As for ROI, we recommend that you read the previous question on making the right choice between SEO & SEA, this content may be of interest to you. But let's go a little further in this part with material specific to SEO.

The return on investment of natural referencing is verified thanks to several indicators: increase in organic traffic, technical score of the site, improvement of positions in search engines, savings made on the SEA, but especially the achievement of sales or the generation of leads

But ROI is not just a question of numbers since thanks to SEO, you can be ahead of your competitors, become a leading player in your market, attract media to become more visible, exchange content with new partners, and much more.
In any case, the more an SEO strategy is maintained over the long term, the more profitable it will be and the economies of scale will be significant thanks to the value of traffic. To find out more, talk to us.