Redesign Webflow and the identity of a collective of freelance recruiters

Les Nouvelles Recruits called on our studio to rethink their SEO strategy, and review the user journey of their site. The audit proved to us that it was appropriate to rebuild the site with a stronger identity, and messages that resonate with their future customers.

The color universe was in line with our vision for LNR. Thus, we have evolved it in order to add a pop side to the existing while remaining consistent with the dynamic of the collective. The identity is fresh, light and cheerful like the team.

To redesign the site, we used all the existing screens by adding 3 constants: human, color, and dynamism. Mobile-first, the pages are optimized to facilitate scrolling. The main objective of this mission was to succeed in reassuring a visitor more quickly when they first arrived on the site.

Les Nouvelles Recruits used Webflow before our intervention to optimize the site. We kept the same base in order to avoid breaking all existing connections in the collections. The technical score of the old site was poor, our job was to push it to more than 90/100 thanks to a clean and cleaned code.