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Cawatoès is a young SME in Paris that generates smiles in the most beautiful cafeterias in France. They called on our studio for three reasons: to rise to a new level to conquer their competitive market; to satisfy their start-up position and become a reference in coffee; to prepare for the launch of a sexy brand for the general public.
Our challenge was to succeed in solving the quest for an ideal identity for both startups and large accounts. The objective was to humanize the relationship with its coffee supplier, to transcribe the proximity of the teams to their customers and to succeed in illustrating the young and reactive side of Cawatoès.
Flexible like the Cawatoès offer, the site contains numerous components (+25) to illustrate all the particularities of the business. The adjustment between the density of the content and the lightness of the information to be retained adjusted with the images that cut off reading. The elements of the site are recalled on numerous pages thanks to the filters of the collections.
The previous site was on WordPress, which was a limitation from an SEO point of view. We migrated the blog (30 articles), and redesigned the entire site map in order to better present the complete Cawatoès offer. The product catalog uses a model in a collection, no e-commerce function is activated.