Tags
Branding
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Webflow
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Creating an identity for SaaS in human resources planning
Challenge
Albert is an innovative SaaS that makes it possible to predict and anticipate human resources in a company. At the forefront in his field, he needed us to rise to the top and assume their leadership position.
Branding
During the process of creating Albert's visual identity, we wanted to humanize the rendering and create proximity to the technical universe of the solution. The choice of the new logo is a simplified representation of all users in the form of colored marbles in order to represent diversity.
Collaborer avec Angulaire a été un vrai tournant pour Albert. Notre ambition était de faire passer notre marque au niveau supérieur, nous imposer comme la référence en Strategic Workforce Planning et créer un site qui parle directement aux leaders RH des grandes entreprises internationales. Angulaire a su relever le défi grâce à leur capacité à clarifier un sujet aussi complexe que le nôtre. Ils ont façonné une identité de marque qui respire la confiance, l’expertise et l’impact. Angulaire nous a accompagnés dans un positionnement de leader de confiance dans notre domaine.
Barbara Lopez
Directrice Marketing
Web Design
To bring freshness to the pages, we have redone the most important screens in the form of illustrations. Regarding the appearance of the sections, we opted for a design in the form of blocks in order to represent the modular part of the solution.
Webflow
Albert was previously on WordPress, we migrated all existing content to Webflow to Webflow in order to gain speed. The objective of this evolution was also to make the marketing team more autonomous thanks to this ultra-fast and accessible CMS.
Prenons 30 minutes pour échanger et collaborer en bonne intelligence.
