Request a Google Ads audit
If you manage a Google Ads account yourself, or if you use a service provider, you certainly want to get the best possible results. Google Ads can be a confusing tool, but the platform has a lot of elements that you can't miss.
A Google Ads audit assesses how your Google Ads account is managed and optimized. We suggest that you analyze all the crucial aspects of your Google Ads account in order to identify the main ways to improve your PPC investments.
It is often interesting to take a step back from the daily management of a Google Ads account in order to identify gaps and areas that need to be developed to accelerate performance. At Angular, we consider SEA audits to be an essential step before starting a healthy collaboration.
Why do a Google Ads audit?
Google Ads is a tool that has evolved enormously over the years. Good practices that were valid two years ago may no longer be current today. With the arrival of automated bidding strategies and new types of campaigns (Performance Max, Discovery, etc.), it is sometimes difficult to know where to start. At Angular, we have followed these developments for more than 7 years of activity, and we will be able to detect the weak points in your account in order to establish a plan to improve your performance.
Audit of the existing
The audits we carry out are divided into several parts, reviewing macro and micro topics.
- Account objectives: Have a more global reflection on the objective (s) of your Google Ads campaigns.
- Conversion tracking: Once goals are identified, it is important to check if tracking allows you to track them correctly.
- Overall account structure: Campaigns, ad groups, keywords.
- Optimizing the campaign budget
- Bidding strategy
- Relevance of ad groups
- Keywords and their correspondence types
- The relevance of the ads
- An analysis of search terms
- Are landing pages optimized?
Looking for new opportunities
Once the analysis of the existing situation is complete, we suggest ways of improvement for the rest of your actions in order to optimize your results in relation to your budget.
These actions can be:
- The creation of new types of campaigns
- Changing from one auction strategy to another
- Optimizing text ads
- The creation of new audiences
Une réponse à vos questions
Google Ads, formerly known as Adwords, is the name of Google's pay-per-click (PPC) platform. The tool allows advertisers to gain visibility on the famous search engine. Search is the most common Google Ads advertising format. It is the one that appears on the search engine results page (SERP) for queries related to the advertiser's products and services. Google also gives us the possibility to show ads on other locations: Google Shopping, Google Display Network, YouTube, Gmail, Discover...
Every second, millions of searches are made on Google, and the majority of search result pages contain Google ads. Paid for by advertisers, ads on Google Ads are an effective way to generate relevant and qualified traffic to your website, at the exact moment when Internet users are looking for the types of products or services offered by your business. In addition, Google Ads allows you to control your investment budgets, so you have 100% control over your expenses.
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