Create or optimize Google Tag Manager

Google provides you with a large number of tools to make your job easier. Google Tag Manager (more commonly known as GTM) is one of them. We can support you in the technical implementation of GTM, as well as all the tags you need. The majority of tags that are implemented via GTM are Google Analytics 4, Google Analytics 4, Google Ads, Google Ads, Facebook Ads, LinkedIn, Twitter, Snapchat, TikTok, TikTok, Hotjar, Clearbit and others if necessary.

What is Google Tag Manager?

Google Tag Manager is a tag management system that is free. The all-in-one provided by the Google platform allows us to integrate the vast majority of marketing tags, all in a user-friendly interface. This eliminates the task of manually implementing tags on site pages.

This tool has completely revolutionized the way in which tags are integrated on a website, making the task much simpler, and accessible to everyone. Once installed on all the pages of your site, you will no longer have to touch the code, all integrations will be done on the Google Tag Manager interface.

Why use Google Tag Manager to deploy your tracking?

Google Tag Manager is a powerful tool that is used by all marketers. Using GTM allows you to:

• Manage marketing tags on your website (domain, sub-domain, pre-production, production)
• Test and debug new features live before deploying them to the production site
• Trigger events from the tag manager without any code knowledge
• Define advanced goals and set up conversion measures
• Trigger tags thanks to numerous triggers (clicks, buttons, page loading, form, visibility, etc.)