Google Tag Manager

As we saw together in our previous articles on Google Tag Manager, marketing teams are now facing new issues that involve the use of specific tools. The possible acquisition channels are multiple, and so are the ways to analyze data. Thus, it is essential to know how all these flows will enrich your analysis solution thanks to what is called a Tag Management System.

Knowing the number of clicks on a specific button is what we call an event in the world of tracking. Tracking events (or “events”) on a site is one of the great classics of web analysis, it can involve tracking clicks on pages as well as links to external sites. Regardless of the solution used, the implementation of click tracking is necessary if you want optimal tracking of your site or online store.

Monitoring a website can sometimes require technical intervention to ensure that all strategic data is taken into account in your analysis stack such as Google Analytics, for example. The tagging plan is therefore the reference document for tracking experts in order to indicate the elements that must be monitored on a digital medium.

Nowadays, it is essential for anyone working in a marketing department - whether content managers or growth marketers - to be able to collect data on their visitors and assess the effectiveness of their website in order to make it a real driver for growth.