One Analysis of your Instagram account proves to be essential to increase your audience and become more influential on the platform. Analyzing your account is a key factor in the success of any marketing strategy (B2C). Without this analysis, your goals on Instagram may be a bit random. So how do you know if your Instagram marketing strategy is going well? How do you track the performance of your Instagram account and how can you improve your content? With the Instagram analytics tools, you can get valuable data and information to know how your business/brand is performing and your future actions to engage your community even more.Not only will it allow you to refine your knowledge of what works, but it also helps you understand what doesn't work - and even how to get back on track.But in today's digital age 2.0, data is more and more valuable, and you will find tools at all levels - at a sometimes very high price.Find in this article, our selection ofpaid analysis tools, and not chargeable, for your Instagram account.
In general, all marketing departments can have at their disposal powerful analysis tools for Instagram - but as you can imagine, the best ones don't cost a few euros.Here's a first list of free tools for relevant analysis of your Instagram account:
Thanks to this tool, which can be accessed directly on your account, you can get the basic statistics about your profile views and impressions for each content. You can also get data on Instagram stories like reach, clicks, and more. You'll also get information about your audience: like their location, gender, and the best time to publish your posts.
Formerly known as Statigram, it's one of the oldest tools out there. This tool will present you with growth curves, it will show you your most liked photos over time and performs calculations on your comments.IconoSquare will be free for 14 days with full access to its platform. This allows access to main analyses, as well as other useful and interesting functions for your Instagram account. A wide range of analyses is offered. In particular by an overview of the activity of the last 7 days or the last 30 days. The “Commitment” tab shows the history of your growth, and the source of your commitments.Key data available:
This tool isn't as comprehensive as the previous ones, but it's simple to use and can help you know when to post, what hashtags to use, and what type of content you need to focus your efforts on.Key data available:
Very similar to Iconosquare, cet Instagram monitoring tool will offer you almost the same functionalities (analysis of your community, best hashtags, best time to publish your content, etc.). You will also find graphs describing the evolution of your community and your engagement rates, and will be able to identify your best publications based on the number of likes and comments.The “worst time to publish” statistic is very useful, and few other tools offer it. The tool also helps you break down the performance of your account over time. You will even be able to see how the use of different filters affects the performance of your publications.Key data available:
Keyhole is a paid service, but it does offer a free preview of its service. You can use it to analyze your Instagram account or simply follow multiple hashtags.
Pixlee's free offer will give you weekly reports on your various Instagram accounts. There's a decent amount of data available, from your top-performing content, influencer information, as well as the growth of your subscribers.
If you have a preference for visual things, Socialbakers might be the tool for you. It gives you a free visual report that breaks down your most popular posts, hashtags, filters, and more.
Quintly is a dashboard that brings together several social networks. It comes with a standard dashboard that can be customized with widgets to suit your needs and follow the indicators that matter to you.The tool provides Instagram analytics, both of your profile and that of your competitors, with detailed follower statistics. You can analyze the content of your Instagram account, interactions generated from your photos and videos, and details about how filters are used. Quintly also covers Facebook, Twitter, LinkedIn, and YouTube. There is a free Facebook analysis tool and a free 14-day trial for Instagram and the others mentioned above. Paid plans start at €129 per month.
Brandwatch Analytics is a powerful Instagram analysis tool. With one-click configurable channels, simply plug in your Instagram account and you'll get data on a whole range of data. Through the number of followers, mentions, interactions... and many of the features mentioned above. The main advantage of this tool is that you can use the powerful dashboards and Brandwatch Analytics components, segmenting them by feeling and emotion, and combining them with other data sources.
This planning tool and Instagram-only analytics will help you focus on keeping the most beautiful feed possible. Similar to SquareLovin, Plann analysis will reveal the color schemes your audience prefers. You can even compare your most effective color combinations to those of your competitors using Plann's “Sneaky Peek” feature.
Social Insider offers Instagram analytics and Facebook previews for business profiles. With this tool, the user can compare Facebook page performance and an Instagram account with those of its competitors.
Locowise is a user-friendly Instagram analytics tool. After authorizing your Instagram account, the tool gives the user an analysis of account demographics, the best time to post, the growth of your fanbase, and more. It's a useful tool for those who need a report for their own managed accounts.
instagram has been at the forefront for over 2 years in the field of social marketing, which is why you should manage your account carefully. The need to track performance with a relevant tool will be the key to your success on the platform. Indeed, these tools will allow you toimprove your performance, better know your audience and thus acquire a competitive advantage that will be decisive for your marketing strategy.