What is an SEO audit?
One SEO audit is used to analyze your website in order to determine the points that influence its positioning in the search results (SERP) in a positive or negative way. To understand this, it is necessary to analyze elements relating to technical aspects (technology, code errors, performance, version, version, security, markup, etc.) and editorial aspects (titles, metas, text ratio, page length, page length,% of keywords, etc.) .A thorough analysis of all of these elements and many others allows you to obtain better visibility on the elements that hinder your SERP growth. It is also a way to highlight what has been well designed on the website in question. This necessary observation and analysis step results in a concise report with an explanation of the various main points. Generally, this report is supplemented by a correction document so that your technical department can correct any errors.
At Angular, when our customers do not have a technical service, we take care of the corrections for them.
How long does it take to complete an audit?
THESEO audit involves several steps including: the analysis of keywords thanks to the competition, a technical analysis of the website and an analysis of the content present on the website.The duration of carrying out an SEO audit will depend most of the time on the size of the site. Indeed, a site of 10,000 pages will take longer than a corporate site with less than 250 pages. If we had to give you absolutely a number in order to answer this question, assume that a Audit generally lasts between 1.5 and 3 days for its production. The duration between a signature and a deliverable is generally 15 days at Angular.
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What budget should I devote to an SEO audit?
The answer to this question will once again depend on several factors that are not always the same depending on the site. But we will try to give you as much information as possible so that you can order exactly what you want if you ever want to use a SEO provider. Reasons why businesses and site owners Do an SEO audit vary depending on the problem or need underlying the audit. Here are some of the scenarios we've seen in recent years:
- The site has been losing positions for several weeks, the company does not really understand why this is the case. She thus wants to investigate her SEO, find internal or external factors that cause these visibility concerns.
- The site does not appear on any relevant queries, no SEO work has ever been done before, the company wants to start doing SEO, because its competitors are already doing it and it is a good lever for them.
- The site is ranking very well on queries when no work has been done, the company wants to know if there is more interesting potential to search with specific keywords in addition to existing ones.
- The company wants to have visibility on the SEO of its competitors and thus orders a semantic analysis on these 20 core-business competitors in order to know the keywords that bring them the most traffic.
- The company's website has just been redone, they want to know if the technical redesign went well, and if the site from a point of view is optimized for natural referencing.
As you can see in the various examples above, the need is not the same and the elements to be audited are not always the same either. This is what most influences the SEO audit budget.Before formalizing any procedure with a service provider or a SEO agency, define the need you have. For example with us, either you enter through the SEO audit formula which includes an internal and external analysis for a package of 1,500 euros excluding VAT, or you choose an SEO audit à la carte, and the budget is tailor-made. The other point that will influence the audit budget, it's the size of your site. Indeed, the price will not be the same if you have a site with 700 pages and another e-commerce site with 28,000 pages.It is important to note that this budget Does not include the implementation of the recommendations given to you by the service provider, the latter will make you A report detailing what to do to improve on your site, but also the positive points you can use.
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Conclusion
Conducting an audit is always the most important first step in building a SEO strategy. This is your foundation, the base that will feed into your entire roadmap then to reach the best positions on Google. The SEO audit budget varies according to your needs and the size of your site, but if you have a standard request, you should plan a budget of 7,500 to 2,500 euros excluding VAT at least through an agency. You should get slightly lower prices with a freelancer, but the level of information may be less comprehensive (unless they work with developers and have real technical expertise).