The objective of this analysis is to allow you tooptimize your natural referencing, but also to identify areas for improvement to gain positions in search engines. During a SEO audit, several elements must be controlled: the weight of the pages, the structure of the site, the structure of the site, the quality of the code, the redirections, the keywords, the semantic scores, etc. To achieve a full SEO audit, so you have the choice between consulting a SEO agency, a freelance SEO.
However, if you want to do a pre-audit yourself, you have the option of using several SEO tools. In this article we are going to give you our opinion on what to get in a free SEO audit, and why this is enough to go further in your approach tooptimization of the site.
Make a free SEO audit is the same as obtaining a simplified analysis of the state of your website. It will allow you to have visibility on the errors present, but you will have no real indication of how to correct them without the help of technical support. However, it's still a great way to get an overview of your performances, and to know if your site has problems complying with web standards.
If you are curious to explore this topic, we recommend that you monitor these points during the audit:
We won't list all the SEO tools available at the moment since the list is long, and evolving over time. We have paid tools on our side that ensure follow-up and wise management thanks to the indicators selected during a SEO support.
We recently added a resource to our site that allows you to provide this analysis for free through a SEO score technique of a tool that we like to use to do a quick check, and an additional comment given by an expert within the agency.
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Here is a free SEO audit example that we offer to our visitors in order to offer them visibility on the health of their website. This free mini SEO audit simply shows load time, code quality, and compliance with Core Web Vitals.
All the SEO audits require the intervention of a human, done by a professional. One SEO consultant is usually the qualified expert for this. He will provide you with advice for your natural referencing and will adapt his audit according to your competitive environment. Indeed, it will tell you which optimizations to make first and foremost on your site and will give you several areas for improvement to follow in the future.
It will analyze in depth the structure of your site, your content, your backlinks, etc. and gives you all the elements to leave with a healthy fuck. It is this Advice part What should you take into account to help you better understand theSEO audit that you want to get. Conversely, a free SEO audit will remain on the surface.
After this one, you will probably still have a lot of questions or grey areas that require a bit more advice. In addition, if you are really at level 0 in natural referencing, a SEO agency with its experts will be able to demonstrate pedagogy and will be able to adapt perfectly to your request.
The awareness that pushes businesses to make a SEO audit generally occurs when:
We had the opportunity to deal with many other situations during the production ofSEO audit to help our customers understand the issues specific to their environment. Improving natural referencing makes it possible to achieve various objectives: improve the visibility of a company, attract visitors through precise queries, and ultimately contribute to turnover through qualified traffic. One SEO audit will thus allow you to make your site more and more relevant in the eyes of search engines.
THESEO audit is an essential support on which you can rely to carry out your future corrections. Such an audit will highlight the weaknesses of your SEO strategy and will recommend solutions to remedy it. If you encounter a problem during a site redesign for example, a problem with your conversion rate, poor positioning, or if you simply want to know where you are on the natural referencing of your site, an SEO audit is the service you need.
THESEO audit allows you to understand the SEO situation of your competitors, as well as your position in relation to them. To better understand all this, we conduct an analysis on the authority of the sites, the frequency of publication of content, the growth of the main indicators, and the strategy deployed. With all this information, it is easier to build an SEO strategy that will allow you to compete with your competitors.
At the end of a SEO audit, so you will have a complete list of actions you can take to get the healthiest possible basis for getting ahead of your competitors in the search results. THESEO audit can take on several aspects depending on your needs and expectations. It may seem like an additional expense to setting up your SEO strategy, but in the end, it will prove to be a source of savings by allowing you to immediately opt for the right strategy.
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The SEO audit that we offer for free is a great way to get an overview of the performance of your website and to detect possible problems. However, it only contains a score, and does not go any further, such as an in-depth analysis of the competition.
To get a SEO benchmark from the competition, we recommend that you carry out an SEO audit at a fixed price. This will allow us to analyze in depth the strategy of your competitors, their target keywords, site structure, and many other important aspects such as incoming links.
Such an analysis will allow us to know what they do and what they do not do in order to provide you with accurate and personalized recommendations to help you define an effective strategy and do better than your competitors.
The free SEO audit provides a basic analysis of your site, highlighting common issues such as load time, code quality, page weight, domain name authority, Core Web Vitals metrics, and more. However, without the assistance of a technical profile, you do not have sufficiently precise indications to apply corrections.
On the other hand, a paid SEO audit is much more thorough and comprehensive. It takes an in-depth look at all aspects of your site, including structure, page content, page content, keywords used, competition in your sector, technical performance, etc. This gives you a complete picture of the state of your site and ways to improve it.
At Angular, we have two SEO experts who audit your site with great precision. Several parts are done by hand, this makes it possible to identify specific problems and to provide personalized recommendations.
As mentioned earlier, thecompetition analysis is also a major difference between the two types of audits. A free SEO audit does not include a thorough analysis of the competition.
On the other hand, a paid audit takes into account your main competitors, looks at their SEO strategy, keywords, positioning, and more. This allows you to have a better understanding of the competitive landscape and to develop a strategy to outperform your competitors.
At the end of our analysis, we organize a meeting where we present you with a detailed report of our findings and answer any questions you may have. This report provides you with a clear vision of the problems identified, specific recommendations and actions to be taken in order to improve the performance of your site. You thus have a concrete action plan to optimize your site the next day.
Two main aspects are carefully examined during a SEO audit : the technical part and the semantic part. The objective is to identify the shortcomings and the areas for improvement for your website so that it is considered an efficient site by search engines.
THEtechnical analysis assesses the quality of the structure and functionality of the site. Several hundred criteria are taken into account and include site loading speed, optimization for mobile devices (responsive design), URL usability, accessibility for search engines (robots.txt, sitemap.xml), error management (404 pages, 404 pages, 301 redirects or not), compliance with Hn tags, etc.
Since 2021, Google has also added an important new criterion to its algorithm: Core Web Vitals. It is a set of three metrics related to the user experience on a web page: loading speed, interactivity and visual stability.
THEsemantic analysis concerns the content of the site and its optimization for search engines. Semantic criteria include the use of relevant and well-positioned keywords in the content, title and description tags, the logical structure of the content, the density of the keywords, the relevance of the content to search queries, and so on.
SEO is a profession in its own right that requires specific expertise. It cannot be improvised by practicing it on an occasional basis. When you entrust the SEO of a website to an external service provider, you collaborate with SEO experts who master their field thanks to years of experience in the sector.
They take care of your company's SEO work, provide continuous monitoring and support to implement corrective actions, make adjustments, but also measure results to optimize your online presence in the long term. The objective is to free you from delicate and time-consuming tasks so that SEO is as smooth as possible internally.
By outsourcing this subject, you can gain perspective and focus on other channels that are just as important for your digital growth thanks to marketing levers. So, in addition to getting advice from SEO experts, you instantly increase your work capacity.
At Angular, we have supported more than a hundred customers from various business sectors over the last 9 years. These experiences allow us to have a keen eye that goes beyond SEO, thus contributing to the overall improvement of the entire marketing acquisition strategy. We have succeeded in optimizing our customers' internal processes by establishing clear approaches, ranging from initial analysis to the implementation of strategic recommendations.
At the same time, we aim to gradually strengthen the autonomy of your teams by transmitting SEO skills and knowledge to them. Our objective is to support you towards greater independence and to help you develop your SEO skills.
After receiving your free SEO audit, take the time to discuss the report that was sent to you. Go through each item and note the specific issues that have been identified on your site.
Then, prioritize the issues identified based on their impact on the performance of your site. Some issues may be more urgent or more easily corrected than others.
Then it's time to take action! If you have the necessary technical skills, you can try to solve these problems yourself. However, if you do not have the necessary knowledge or time, you can call on a SEO agency professional to help you implement and follow up on recommendations.
Remember that a free SEO audit is a great place to start, but it can be beneficial to conduct a full SEO audit for a more detailed analysis of your site and more personalized and in-depth recommendations.