The key to knowing what should be on your website is to put yourself in the shoes of your customers and to understand what they want as information. Here are seven points that all customers value about a functional site :
A person who is looking to get in touch with your business should have the ability to do so very simply.Nothing is worse than having to look for the contact page or a way to find an email address on a website. functional site should contain the name of your company, the physical address and a telephone number that is a direct line.This type of information should be available on all pages of your site in a footer or any other space sufficiently visible to all.A “contact us” link is not always sufficient, offer your visitors the opportunity to exchange with you quickly.A Chat window is also very appreciated by visitors, train your employees in this type of tool to increase your lead generation.
He is extremely unserious for a professional site to contain spelling and grammatical errors. Many people may never notice that a site contains these errors, but a lot of other people will notice, and that gives a very poor impression.
Your visitors want to know about your business, so don't waste your time providing all the possible information about your products and services.In your navigation, provide space for each major category of products or services and focus only on central themes.For example, on our blog we have dozens of subcategories with more than varied topics.To simplify thereading experience, we have provided only 3 categories: digital, marketing and sales.
As well as how to get in touch with you, the browsing your website should be as simple as possible in order to avoid losing some users. If they are looking for information on a particular product, details about your services, or reading your privacy policy, they should be able to do so through a clear and intuitive path.
Make sure that your social media presence is visible on your website. Whether it's to be part of your community or simply to get information about your business through social networks, offer them the means to share your publications.
Perhaps even more important than the presence of themes in your menu, you need to be sure that all of your links work correctly.Believe us, there are many sites that present empty pages or that lead to a 404 error.If you don't care enough about making sure the links on your website work properly, your customers will feel that you care very little about them too.
Whether you are marketing products or services, make sure that your Calls to action are more than noticeable. Your visitors and customers want to know how to register, buy, register, or enter your conversion funnel, so simplify the way to do this as much as possible. Your functional site should be designed so that visitors and your customers can move around the site and get the information they are looking for effortlessly. In addition to the seven elements mentioned above, this also means that your pages should have a good loading rate.Make sure that theuser experience is as optimal as possible by giving visitors to your site exactly what they want and expect from a website. Are all of the items listed present on your site? Do you consider this non-exhaustive list complete to have a functional site?