Redirects play an important role in the lives of site owners, developers, and marketers. So, we are going to answer some recurring questions about redirects for your seo.
1. Are redirects bad for SEO?
It depends, but in most cases it doesn't. Les redirects are not bad for SEO as long as they are set up correctly.A bad implementing redirects can cause all sorts of problems, from losing position to losing traffic. Set up a redirect with the right parameters is a requirement when you change URLs. After all, it would be a shame to lose all your work because of a Redirection error.
2. Why should I redirect a URL?
By redirecting a changed URL, you're sending both users and crawlers to a new URL, which minimizes errors. Every time you make any changes to your site, you're actually removing items. You can freely move pages, change the structure of your URLs, or transfer your site to a new domain, but you should always set up a redirect in order to avoid the famous 404 page. When you delete an article, you can redirect the old URL with a 301 redirect to a new, more relevant article or indicate a Redirect 410 to say that you have deleted it. Do not delete anything without a plan. And don't redirect your URLs to random articles that have nothing to do with the article you deleted. Every big project needs a URL migration strategy. Migrating a domain name, for example, requires a precise configuration that you should not take lightly. In this type of case, you should export all the URLs on your site, and map them to their new locations on the new domain.Once you have all the URLs in an Excel or GSheets file, you can start to perform the redirections. Use the address change tool in Google Search Console to let Google know about the changes.
3. What is a 301 redirect? And a 302 redirect?
Use a 301 redirect to permanently redirect a URL to a new destination. In this way, you inform visitors and search engine robots that this URL has changed and that a new destination is valid.This is the most common redirection. Don't use a 301 redirect if you want to use this URL again. If that's the case, you need a 302 redirect.302 redirection concerns so-called temporary changes. You use it when you want to indicate that this content is temporarily unavailable at this address, but that it will come back.
4. What is a redirect checker?
One Redirect checker is a tool for determining the path of URLs that are redirected. You can use such a tool to find redirect chains in which a URL is redirected numerous times, making it much more difficult for Google to navigate between URLs. This type of problem often occurs without you even knowing it. For example, if you delete an article that has already been redirected, you are adding a link to the redirection chain.You should always keep an eye on your redirects, and use the right tools to avoid inflicting negative penalties on your reference.To check your redirects, you can use Screaming Frog, Ahrefs, Google Search Console. You can also download the “Redirect Path” extension on Chrome for a quick check.
5. Should HTTP be redirected to HTTPS?
Whenever you plan to switch to HTTPS for your site, you should redirecting your HTTP traffic to HTTPS.You could have problems with Google if you make your site available on both HTTP and HTTPS, so pay attention to that. Also, browsers like Chrome will show an “not secure” message in red when the site is not secured by an HTTPS connection.Not to mention that Google prefers HTTPS sites because they tend to be faster and more secure. Your visitors also expect a higher level of security, so you should set up a redirect 301 from HTTP to HTTPS. There are one or two ways to do things and you need to plan it out to make sure everything goes as it should. First, the best way to do it is at the server level. Find out what type of server your site runs on (NGINX, Apache, or other) and integrate the code needed to add it to your.htaccess file. Most often, your host will have a guide to help you set up an HTTP to HTTPS redirection at the server level.There are also WordPress extensions that can manage HTTPS and SSL problems for your site.
Why redirects for its referencing?
Many questions arise when talking about redirects for the web.By doing some research, you will understand that it is not very complicated. You simply have to differentiate between the types of possible redirects, and manage their integration into your site. The most difficult thing is not to create redirects on other redirections. Otherwise, you may lose browsers and users. Do you have any other questions about redirects on a website? How do you integrate redirects on your end?