SEO
10
min de lecture

How does load time affect SEO?

Not a day goes by without a new article, a Google employee, or an SEO expert telling us that optimizing loading speed is one of the most important steps in ranking a website.
Jonathan Nabais
4
November 2018

And they are right, of course! The charging time influences SEO in several ways. Below we give you a small overview of the impact of site speed on the positioning of your pages.

Know that it all starts with load time

Let's say you've put a lot of effort into making sure that your The site is working Well, that it has a nice structure and that the content is perfectly targeted for your Buyers Personas.Unfortunately, before they can see all of this, your potential visitor will first have to wait for the time it takes for your pages to appear in their browser. If it is too slow, your trafficking is sure to take a hit because visitors will come out immediately. So understand that not investing in a fast loading site It's like not worrying about keeping your customers on because you're not giving them any reason to stay. On mobile, site speed is even more important. According to a Google study, Charging time A mobile site takes on average over fifteen seconds, while people expect it to load in under three seconds or else they'll leave.

Site speed is a ranking factor

  • The navigation is more fluid,
  • The conversion rate is higher,
  • The bounce rate is lower,
  • The user experience is more pleasant.

It all comes down to this place: improve the loading time of your site if you want customers and be well received by search engines. Google has repeatedly said that a fast site helps you to better position yourself on queries.

Load time affects crawling

Modern sites are incredibly easy to use and that can make a huge difference for search engines. Improve the structure of your site, clean up old messages and update all of your redirects. Invest in a better lodging and modify your servers to suit the number of visitors who spend time on your site. The more pages your site has, the greater the impact of optimizations on the charging time will be important. You should know that Google robots”Googlebot” allocate an exploration budget based on the number of pages and the loading time. If your servers are fast, more Googlebots will visit you.

A good load time improves the conversion rate

Your aim should be to become the fastest site in your field. Have a Showcase site Or a webshop that takes time to load will not benefit you in making sales.By offering a site with a good charging time, you not only optimize the conversion rate, but you also increase trust and loyalty in your business.

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Optimizing your site isn't just about nice numbers

Optimize loading time is not as easy as getting a good score in all these tools that test speed. Don't waste your time on these and measurements that vary from one to the other depending on the tools.Most tests mimic an unrealistic environment, and as you know, the real world matters even more. All users have different settings, a slow or fast connection, a different device, etc. Dig in to find out about your users, find out how they access your site, and see what they do on it. Use tools like Google PageSpeed Insights, Pindgom, or GT Metrix.

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Nous communiquerons le score technique de votre site afin de vous situer par rapport aux standards du SEO.
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Un template meta title et description
Obtenez un modèle réalisé sur Airtable permet de rédiger la balise meta title et meta description d’un site.
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