SEO
10
min de lecture

Guide to writing an article optimized for SEO

As an essential component of an inbound marketing strategy, every business should be able to produce an SEO-optimized article every week.
Jonathan Nabais
8
July 2018

Although the optimal solution is to outsource writing to a professional writer, not all businesses are in a position to assume additional expenses. In that case, here are the key points for Writing blog posts which will bring you invaluable value.

An optimized article is short, snackable, and delicious

Since people are reading online content less and less, in the same way they read other media, your content needs to be perfectly formatted. Instead of reading the online content From left to right line by line, people scan web pages. When you create Snackable Content, it presents information in a format that is easier for readers to digest. For this, your sentences do not exceed 25 words and your ideas are separated by line breaks. Make your content scannable by adding subtitles or other visual clues to attract the attention of your visitors.By making your scannable and snackable content, you'll find that readers are willing to stay on your articles much longer. A 500 word article is much more digestible if the content is divided into three sections with subparts rather than a single, uniform block.How to structure an article optimized for natural referencing?It should include the following:

  • Numbered lists
  • Bulleted lists
  • Subtitles
  • Images
  • Line break
  • Bold characters

Create captivating titles

One of the most important keys to learning to Writing blog posts What performs is to find striking titles. Although some titles don't even deserve to be considered by Internet users, other titles still manage to catch the attention of readers. In many ways, your title is the most important aspect of your article because it may be the only part that readers actually see. Therefore, you need to instantly grab your reader's attention with keyword-rich titles. Here are the keys to creating captivating titles:

  • Create a sense of urgency with the audience.
  • Explain that your main idea is unique.
  • Present information that is very useful to your audience.

Minimize errors

One SEO optimized article starts by respecting the fundamental principles of writing. Punctuation and grammar are mistakes that will destroy your legitimacy if they are not properly respected. However, most readers tolerate a few mistakes. But when your content hasn't been reviewed and is littered with grammatical and punctuation errors, you can't expect your readers to take you seriously.

Be consistent in your publishing pace

Another tip for mastering the wayWriting blog posts is to post consistently. At a minimum, you should publish a new SEO article every week. By publishing new articles every week, you will be indicating fresh and new content to search engines, this is a great method for improve its positioning. By regularly publishing optimized items, you also have the chance to target even more keywords for your SEO referencing. This is an advantage that is not the least since it reinforces trust in your business.

Find your niche

To put it simply, your blog should be aimed at a target audience. The more extensive and broad your subject is, the more difficult it will be toattract visitors because of the larger and better established blogs.However, your blog should not be too focused either. Otherwise, you run the risk that your visitors won't find the information they're looking for. It's best to create a blog based on a unique angle and to present unique information that expresses all your passion.Have you ever completed a full audit of your site to find out if your pages and articles are optimized for the natural referencing ? If not, do you need our tools to do it?

Pour aller plus loin

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Un template meta title et description
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Découvrez le score de performance de votre site
Nous communiquerons le score technique de votre site afin de vous situer par rapport aux standards du SEO.
Obtenir
Un template meta title et description
Obtenez un modèle réalisé sur Airtable permet de rédiger la balise meta title et meta description d’un site.
Obtenir

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