There are, of course, skills and key values that will allow some SEO agencies to be more suited to your business than others, but your selection process must go beyond just internal skills. In this article, discover our recommendations to know which agency to choose to create An SEO audit. And discover a few other important factors that you should consider when using a SEO agency for your audit.
One SEO agency is composed above all of a team of experts and professionals in the field. They will be able to provide you with concrete and measurable solutions to help you improve the visibility of your website over the long term, and therefore of your company. An agency has an undeniable quality of services, the skills and expertise of its consultants, but also transparency on the actions taken and the transmission of up-to-date information, and the ability to listen to its customers. Generally, the SEO agencies highlight their proximity to Google through certifications and badges. This is a point that may be taken into account for your selection, but just because an agency does not have it does not mean that it will be worse than another with.This type of certification as Google Analytics and Google Ads are quite simple and do not mean that the people in possession of these will be able to find solutions to your problems, because they know the tool well.
The advantage of choosing a SEO agency is also to be able to benefit from the tools at its disposal thanks to the amortization of costs on all its customers. Thanks to this stack ofpaid SEO tools, an agency will be able to adapt to each of your problems. Indeed, she will be able to provide you with personalized advice, adapted to your company and your sector. Generally the sum of these paid tools if you do it yourself is equivalent to or higher than the amount of a monthly SEO service with support and advice delivered by experts.
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The fact of choosing a SEO agency also guarantees you a fresh and external perspective on your problem, in order to provide you with solutions that will be adapted. One SEO consultant enlightens you and highlights in the most objective way possible the solutions to be put in place for your business. He will also have data at his disposal that you do not have, and he is used to supporting companies with similar problems since it is his full-time job.
To help you with the Choosing an SEO agency, for example, you can ask them to talk about their past projects with their customers.On which competitive keywords did they work for their customers? And what are the results 6 months later? Some SEO agencies will choose not to share the whole strategy with you and that's normal, but you can at least ask them in broad terms what they did to get there. You can also ask them questions about the SEO tools available to them. What tools do they have to respond to your problem? What process will they use to reach your traffic goals and why would they do it that way? You should also make sure that theSEO agency has a wealth of experience in this field. Indeed, a good agency should have done natural referencing for at least 3 years to be credible. Also, make sure that the agency also follows the best SEO practices, and does not use any other fraudulent techniques.
You can ask your future SEO agency to present you with recent examples of their work with their clients. best SEO agencies will be able to provide examples of customers who are still working with them at the time of your appointment. It's a pretty important point to know their retention rate, it gives you an idea of their ability to produce results, if it's a question of price that's another story. :-)
If you have a question, make sure that this agency will be available and attentive to your various questions. Ensure that all of your needs will be met in a timely and professional manner. A time to respond to you is often expected within a SEO support, if this is not the case, talk to them to add it to your subscription, it is essential to understand what you are investing your budgets in.