Yes, others ranking factors are now making a much bigger difference than before. However, analysis after analysis continues to show that a portfolio of Backlinks healthy is your number 1 asset for SEO.Over the years, this has led many businesses down the same wrong track: buying bulk backlinks. If you're new to SEO, it might seem obvious: launch a site, buy Backlinks, to be classified. Profit! But in reality, not everything works exactly that way.
If only life were that easy, right?
Regrettably, google and other search engines don't mix well with those who choose to buy Backlinks. And unlike other aspects of search engines that are just beginning to catch up with human ingenuity, engines have always been adept at detecting this mass link fraud.If you buy backlinks, be prepared for problems with Google, since it is expressly forbidden to buy backlinks from other sites to skew the ranking of your own site. And more specifically, the guidelines of google prohibit all of these behaviors:
- Buying or selling links that influence search engine rankings;
- Exchanging money for links or messages to another website;
- Provide your services or goods in exchange for backlinks and in an arranged manner with a partner;
- Send someone a free product in exchange for a backlink to their website.
It is interesting to see how some Google rules seem to violate fundamental freedoms that you might think you have on your own website.For example, you are not allowed to engage in an excessive exchange of links - a link to a website because it is linked to you.But, at the same time, the big G is right. Its network is uniquely powerful and influential, and its primary objective remains to provide the highest quality responses to Internet users' queries. Ultimately, the user satisfaction is the engine of its multi-billion dollar advertising profits every year. There is room for maneuver in some of the concepts that google sets out in its rules on “link schemes”, but not when it comes to a project to buy backlinks en masse. If you want to know more about the rules and how Google works, you should read this article on Google algorithms.
If you can't buy backlinks, what the hell can you do?
Let's be honest - a world where link buying is accepted would be unsustainable for everyone. All requests would be biased by purchased links and the answers found on Google would be much less relevant. You could just go to the backlink market, deposit cash, and take as much mojo as possible to propel your site to the top of the queries.Even if that might sound interesting - and that was summer in the past, it could have worked for a while - but it would be a nightmare dystopia in 2019. Finally, only multi-billion-dollar conglomerates will be on the front page of SERPs. Luckily, this is not the world we live in - and websites of any size can succeed in SERP, even if they're trying to make waves in a crowded market.
Now, why do you have to get good backlinks?
When people find your useful content, informative and pleasant, they are bound to want to consult it several times, and even share it with their loved ones. The links you get from people and organizations who need your content should have more authority than you. This means that they will have a much greater influence on search results than a simple traditional directory when you buy backlinks.Thanks to a content strategy structured and effective, you will bring value to your audience every day of the year. This value can be transcribed in the form ofblog posts and other content. Amazing content will allow you to get a real look at your work and help you connect with the biggest names in your field. It gives you the chance to add your voice to the conversations that really matter.SEO is made up of many pieces, but that organic, continuous process of creating links is what we do at Angular. Whether you are B2B or B2C, small, medium, or large, you won't make mistakes with the content. We can help you get the most out of it every step of the way. So if anyone on your team has thought of buy backlinks, remember what you get... and don't get. Any gain will be temporary, and the risk is serious: you could find yourself removed from search engines for months, years — or even forever.