Les conversion rate are very useful for all types of websites. Everyone has different goals, and everyone wants to know the value of their traffic in order to determine the digital marketing channels that work best. In e-commerce, the conversion rate is a key indicator and follows a framework according to the domains, this allows you to know if the site is well positioned or not in relation to its sector.
Do you want to know the background and the total number of your users in relation to their type, and do you want to know if your UX & UI efforts are paying off?
Look at your conversion rate, if it's less than 1, you still have work to do.
By looking at the events and the number of visitors who convert, you will have a way of quantifying the value of its visitors. The conversion rate is the key element of your campaigns, if it is an indicator that will allow you to know if you have convinced 1 visitor in 100 or 15 out of 100.Having 15 conversions may seem correct to you, but if you have triggered these 15 conversions out of 10,000 visitors it immediately becomes less interesting. Except if each conversion is estimated at an average basket of €50,000 excluding VAT, everything is relative depending on your business. conversion rate Measure what happens once people land on your website. It is therefore greatly influenced by design and it is a key parameter to follow to assess whether your UX strategy works.There is no conversion rate normal or correct, it will depend on the sector of activity in which you operate and on your business model. Be aware, however, that the average conversion rate across all sectors combined is close to 3%. [sc name="img-googleads-quiz-dark”]
We are going to look at the 4 main reasons that can explain why your conversion rate is bad.
The CTA is essential in a conversion journey. Optimizing the CTA is therefore essential, it must encourage a click. Create CTAs that are unique and prompt clear action, just as the name suggests. CTAs that show a “Buy Now” no longer work the way they used to, they've been viewed an infinite number of times. The user wants to read something else, in line with what they discovered on your site. The CTA design is as important as the wording: work on a button that is clean and detached from the rest of the page (your accented color).
It is important to use and Test your pop-ups if you have any. This type of content can help you improve the customer experience, but can also have a very negative side if they are not well-donated.You should not Request an email from a user who only wants to have information about your business.It is important to pay attention to the appearance of pop-ups on mobiles, since they can really be very intrusive for the user who will leave your site a few seconds later.The pop-ups used to alert users of Use of cookies or asking a user to verify their age are entirely acceptable. A pop-up should always contain positive text that speaks to visitors.
In the past, sensationalism was used to sell products, but that is no longer the case now. Consumers and customers are now investing in products or services because of the perceived and received value in the long run. As trivial as it may seem, you need to make sure that your proposal is unique and that it includes distinctive elements.Surely you didn't see it that way, but why would you be ready to become your own customer ? What elements would push you to do it (other than the technical or technological part)? Are you a CRM? - The only CRM that really takes care of your customers.Are you a mattress company? - The mattress that makes more than 2500 people sleep every night, quite simplyAre you a marketing consulting company? - An agency that thinks about its customers above allAre you a VTC company? - If 6,500 people rated us 5/5, it's no coincidence We can do even more, but you understood the main message and the focus you need to do with your listings Google Ads.Be the best with your visitors, give them a single reason to choose you and push them to know more about what you want to offer them in concrete terms.
It is important to regularly assess the effectiveness of your content in order to avoid poor conversion rate, much easier said than done. Do you write your texts with your future customers in mind? Very good. But adapt to them over time as well. Your qualitative content will only enhance the value of your products or services if they are adapted. Some techniques are currently more popular, such as storytelling or the art of attracting through history on e-commerce sites with strong human values. close to their customers.Attract and bring your future customers on your adventure by taking a step away from classical trading scheme.
Increase your conversion rate means that more of your site's traffic is converted into meaningful actions, whether it's filling out a form to Becoming a lead (request an appointment, answer a quiz) or to place an order on an online store. low conversion rate may indicate several major problems:
Start by rethinking your products or service. If what you have to offer is really irresistible, then more people should need it, otherwise it's just that the Message is not good.Once you are confident that your offer is right for your audience, you can make minor improvements to Test your conversion rate by optimizing your site. You can A/B test the elements on your page to understand which ones work best, change the size of your titles, change the colors, vary the CTAs, etc. If you are new to all these aspects and you are not really into the technique, we recommend that youuse Google Optimize.There are a lot of settings to change to optimize your site and so improve your conversion rate. When conducting a test campaign, wait for a period of time (15 days for example) and a minimum sample of people (1000 to 2000 visitors).
You will have understood that many parameters can Curb your conversion rate. The work of optimizing the conversion rate is long and painful, but worth it. You will thus be able to progress with your experience and as your business evolves.