Google Ads

Find out how much to allocate to a service that aims to improve the performance of your Google Ads account.

You are currently preparing a Google Ads campaign (formerly Google Adword) and you do not know what budget to dedicate to this paid advertising channel.

Adwords campaign management is a time-consuming process that requires a concentration of human and financial resources. Launching an internal campaign is a good idea if you have the necessary resources and the know-how essential to carry out a qualitative campaign.

Have you (finally) taken the step of adding Google Ads to your panel of acquisition channels in order to complete your marketing strategy? Congratulations, you have now reached the crucial stage of choosing your service provider to manage your campaigns.

CTR, or Click Through Rate, refers to the click rate of your Google Ads ads. It represents the ratio between the number of users who click on your link and the total number of users who see your ad.

A conversion rate is a calculated data that advertisers and marketers use to compare the total number of visitors to a website with respect to a specific objective (subscribers, consumers, leads, contacts, etc.).

The quality score set up by Google Ads is an indicator for estimating the relevance, performance and quality of a paid campaign. This quality score will have a direct influence on the cost per click as well as on the positioning of the advertising.

As its name suggests, Google Adwords Express is a simplified tool for creating advertising campaigns. You probably know Google Ads, an iconic campaign management tool: Google Ads Express is its little brother. Today we are going to focus on the differences between these two tools, as well as their limitations.

Do you want to know more about paid referencing? We answer all your questions in this article dedicated to SEA.