In fact, Google Ads is like water coming out of a tap, when you activate campaigns, you instantly consume your budgets. And if you don't have the Time to take care of it, you may lose a lot of money fairly quickly. In such a case, there are no 50 possibilities. But at least you have solutions available to you:
In this article, we have chosen to focus on outsourcing and allow you to know whether or not you should outsource the managing your Adwords campaigns.
Start a Google Ads campaign is not necessarily very complicated and may be within the reach of anyone who is a little interested in the subject, but it is not limited to the implementation: it also includes a set of inseparable steps that make sure that your campaigns will be relevant or not. configuration of reliable tracking requires, for example, technical skills that are not available to everyone, and which are nevertheless essential if you want to understand the behavior of your visitors in order to optimize your campaigns later with the right indicators. For example, you will have to get your hands on Google Tag Manager, configure all the necessary tags between Facebook Ads, Google Ads, and your other tracking solutions like Hotjar, Google Analytics with the right triggers.
La Landing page is the point that often causes the most problems in a Adwords campaign. Your Google Ads ad may very well be qualitative on the search engine, but the landing page it redirects to is very poor. As a result, you have a bad conversion rate, you have a quality score which is weak, in the end, you have CPCs that are more expensive than your competitors. Your Landing pages should be clear, simple, and intuitive. Optimizing your landing pages over time is essential and will help boost conversions. It can be a question of redesigning your pages or doing AB testing in order to identify the layout that will work best on your visitors.
The choice of keywords is an essential step for your Google Adwords campaigns. There is no miracle model, the objective is to create campaigns that perfectly match the expectations of your future customers. The keywords are selected according to the intensity of the competition, your offers, your competitors, and your personas. The goal is to find a balance between keywords that are too specific that will attract a very qualified but too weak audience, and keywords that are too vague that will bring you much more traffic, but less qualified.
You may not imagine it, but succeeding in digital technology without tools is totally utopian. La List of tools used is very time consuming to get all the data and the right information, but it's also very costly.When you decide to working with an agency, in the offer to which you are going to subscribe, you will have the possibility to benefit indirectly from all these tools. Out of curiosity, ask the agency for SEA tools that they have, you will see that their formulas are not always that expensive if you want to do it yourself.
Subcontract a specialized agency for manage Adwords campaigns will allow you to benefit from his experience. This will also be useful if you want to benefit from services complementary to the SEA part. Your Adwords ads are well configured, your ROI has reached a very correct level and the monthly budget invested allows you to generate quality leads ? Why not think about developing new acquisition levers? Facebook Ads, SEO, influence, marketing automation, outbound... You will already have a first experience working with the agency and so you will know how to activate these new topics. [sc name="img-googleads-quiz-dark”]
We are not going to hide it from you, the operating methods of an agency are nevertheless practical. La flexibility of an agency allows you not to commit too much financially at the start, and to evolve with them over the results.The recruitment of a Google Ads expert can be very expensive if it is not effective, and you will only have a few weeks to test it during its trial period. But the most important point is that you may not need a full-time person to handle this topic at home, so an agency's progressive package model may be the most cost-effective for you when you want to launch Google Ads campaigns. At Angular, for example, we have support with a fixed package without a commission on budgets, a very low package with larger commissions on the budgets spent, and finally, a Performance model with a very low package and sales commissions.
A significant advantage of outsourcing your Adwords management will be to have a team that excels in monitoring, analyzing and optimizing your Google Ads campaigns. Even if you or your team have the necessary know-how to set up Google Ads campaigns, you will not necessarily have a notion of what is good or bad in relation to this channel and your competitors, and what is being done on the market. The adjustments needed will not be the same, and the results will change as well.A competent SEA expert will allow you to follow your advertising campaigns in the best possible way while making changes directly in your account.
As you will have understood, the decision to outsource or not the managing your Adwords campaigns depends on the size of your business, your field of expertise as well as your needs in terms of paid SEO. We recommend that you make a few requests for quotes from freelancers and agencies, then estimate all the costs and investments you need to put in place, whether financial, human or technical, to achieve your goals.