The Click Through Rate is a performance indicator, a very important data since it will reflect the relevance and targeting of the ad. It varies between 0.5 and 5%, and is on average 3%, which means that out of 100 impressions, 3 users clicked on the ad. This average varies according to fields and sectors of activity, but it is important to keep it in mind. CTR will have a direct impact onAd Rank and so on the Quality score, that's why this indicator is very popular when monitoring a Google Ads campaign. Optimize your CTR is therefore essential in a campaign, because it will allow you to check the relevance of your ad. Discover in this article, 5 techniques to allow you toimprove your CTR in your campaigns Google Ads.
It is essential to know your target audience and to put yourself in the shoes of your audience. What type of message is your target audience interested in? How can I help them solve their daily problems? Why did they really need you ? Your Adwords ad must therefore be adapted to your audience. It is now easier than before toAsk your community in order to try to understand their expectations, via a survey on Facebook, Instagram or Twitter for example, to name only 3. Monitoring the social networks of your competitors can also allow you to enrich your content: as your targets are similar, content that works for them is likely to work for you too.Know your audience perfectly will allow you to target specific keywords so that your ads stand out on the queries of users who are looking for your products or services.Using keywords that are too broad will generate traffic that can be described as useless, which will generate additional impressions, which will generate additional impressions, i.e. a decrease in the CTR click rate and the quality score.
There are many types of advertising extensions that can Make your ad stand out among those of your competitors. Using these extensions will allow you to increase the size of your ads and make them more relevant. Here are 2 types of extensions that can be added to your ad, even if there are others.
A sitelink extension is an additional description line that appears when your ads appear in the top Google positions. Sitelink extensions help your ads stand out and therefore have a High CTR.Up to 4 links to your site will appear under your ads, but it is possible to create more links and leave theGoogle algorithm make your choice. Adding links to your site to a campaign or ad group allows you to add two additional lines of text under each header, which once again improves the click through rate.By using this feature, your ads stand out and leave other competing ads in search results further away.
Similar to sitelinks, adding a call extension to your ads makes it easier for your future customers to make first contact (especially from a mobile phone) .This is ideal for businesses where customer calls are common in the sales process. Users will be able to contact you directly via the ad. You can set up a Google call transfer number. This makes it possible to convert a call into a conversion. [sc name="img-googleads-quiz-dark”]
It will be essential for you to visit the search page you are targeting in order toimprove your CTR as best as possible.You can thus benchmark all the ads that appear, noting the similarities and differences, the types of extensions used, the wording and the slogan. Thanks to this work, you will be comfortable setting up a Full announcement that stands out from the others, while trying to get inside a user's head in order to understand their expectations.
It is very important to use A/B testing on your ads so that you can find out how Increase your CTR.It can be as subtle a change in appearance as adjusting punctuation, using numbers instead of words, or the way you worded your CTA.Maybe you need an image that resonates more emotionally or that speaks more to users. In any case, as soon as the results of your tests are successful, be sure to make the necessary changes to all of your ads. Then start a new publishing cycle again and test them again. With a bit of persistence, you can optimize your campaigns and see Your CTR improve drastically.
Personalization is a technique that is more than up to date. The choice of certain very precise information can make it possible to trigger the click on a user. It is important to target your ICP as much as possible (Ideal Customer Profile) in order to offer them an ad adapted to their needs. So review your price positioning compared to your competitors, but also your technical characteristics. Show your keywords, and represent your values in the ad. The user must be able to Understand your leitmotif very quickly.
Improving your CTR will allow you to increase your conversion rate, and therefore your number of BtoC or BtoB sales. This approach is done over the long term and will take place through several steps, which will mainly make it possible to optimize your ads in order to make them efficient.