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Discover how to optimize your SEO with Webflow thanks to our practical advice and SEO strategies to boost the visibility of your site.

CTR, or Click Through Rate, refers to the click rate of your Google Ads ads. It represents the ratio between the number of users who click on your link and the total number of users who see your ad.

The quality score set up by Google Ads is an indicator for estimating the relevance, performance and quality of a paid campaign. This quality score will have a direct influence on the cost per click as well as on the positioning of the advertising.

Whether you are an SME or a large account, a design team can represent an expensive budget when it comes to supplying the content marketing department. However, Facebook Ads can generate significant returns if used wisely.

When it comes to B2B marketing strategies, LinkedIn is the king of social networks. LinkedIn has 500 million users, and nearly 20 million users in France. Some industries, including recruiting, have all but regained the upper hand and switched to LinkedIn. The surveys carried out make it the number 1 in terms of B2B leads generated online.

The changes Facebook has made to its news feed algorithm over the past few years mean that Social Media Ads specialists need to increase their advertising budget on the platform to achieve the same goals as before.

There are hundreds of strategies you can use for your online marketing. However, many businesses don't understand the concept of certain strategies or the return on investment (ROI) of them.