This is why it is essential to have all the keys in hand so that you can create elaborate advertisements yourself and thus attract new audiencesThrough this article, we will help you to optimally manage your Facebook Ads thanks to 12 tools that we think are the best for achieving SMART goals. Equipping yourself well and having the right tools is essential to the success of your Facebook Ads campaigns.
Considered regularly as an inseparable part of Facebook Ads Manager, Qwaya makes it easy to create ads on Facebook. This tool also helps you organize your Ads.So, Qwaya can for example allow you to schedule the publication of your content on one or more pages at the same time. On the other hand, Qwaya is a paid tool requiring a premium account available from 149 dollars per month. But you can, if you want, test this tool for free before subscribing to the paid offer.
Gain an Unfair Advantage : that's it, Driftrock's marketing slogan that represents the vision of the platform. This one has the advantage of having the ability to Schedule Facebook ads all alone. So, let's say that your company sells umbrellas thanks to Driftdock, the ads for your umbrellas will only appear on rainy days in order to increase the conversion rate.In addition, this platform offers like many the possibility of measure results concerning your various advertising campaigns in AB testing.
Created in 2012, Canva is a graphic design tool free and easily usable by any team that lacks human resources when it comes to design. It is not a tool that we use at Angular since we have our own designers, but a good number of our customers use it to speed up the creation of visuals, and avoid going through a freelancer too. With Canva, you can quickly create cool ads with photos, font sets, and dozens of templates to meet your needs, whatever they may be.
Pablo is a direct competitor to Canva, the previous tool for your graphic creations. It is a platform created by Buffer that aims to help you create images and Facebook ads.Thanks to this platform, it is possible to create Ads in 30 seconds - if you already have all the elements that characterize your advertising, such as: the photo, description, title, etc. This is the reason why Pablo stands out in particular for his user experience (UX) .In addition to the above elements, you will have access to an image bank of more than 600,000 unique images.
Unsplash is an open source image bank. This means that all the images you find on this site can be used by your teams to make advertisements.Collaborating with more than 100,000 photographers, Unsplash differentiates itself from its competitors by the quality of the images offered. So there are around more than a million different images and around 25,000 new images added every month. The advantage of Unsplash is based on its native integration into numerous SaaS tools, but also and above all on the fact that it is a free tool on a daily basis.
Buzzsumo is a tool that can be used by everyone, it is used by large groups such as Expedia or Yahoo, but can also be adapted to the scale of your business.Buzzsumo helps you in two areas for the creating your Facebook ad :
Buzzsumo will also determine What type of format corresponds the most to your audience. In this way, you will offer content adapted to your audience and will necessarily obtain more results.Existing for years, Buzzsumo has a very large database allowing it to ensure the quality of its results.
Connectio is a free tool that allows you to know how interested your Facebook audience is in your various keywords. The site will proceed as follows: First, it will analyze the keyword you entered and analyze its synonyms and similar keywords. Then, it will make micro changes to your keywords in order to obtain the best performing keyword, the one in which there is the most interest. This site is free to use, but it is still very interesting to obtain several insights in order to improve the quality of your Facebook ads.
With several tens of thousands of Facebook ads, Ad Espresso offers you the possibility to personalize your search in order to get started with the model that's best for you. On the other hand, Ad espresso is also a great tool for Observe the competition. Indeed, you can analyze the ads of your competitors, thus giving you a considerable advantage if they do not do it over yours.In addition, Ad Espresso is completely free to use, which will only take you a few minutes during your ad creation process.
Wicked Report is in charge ofanalyze your traffic from your Facebook Ads. It will thus determine the value of new customers, but also assess the performance of your Ad.This platform allows you to analyze results from Facebook, but also from other social networks such as Twitter and instagram. In addition, Wicked also allows you to Calculate your ROI easily.Wicked Report is a paid service that can be compared to an improved version of Google Analytics.
To help you create and improve your Ad, Facebook created Facebook Analytics.Like Wicked reports, Facebook Analytics allows you to analyze your previous Ads. Therefore, thanks to an analysis carried out under a conversion funnel system, Facebook Analytics identifies the weak points and the strengths of your Ads. You can also choose to analyze only a portion of your audience for a better visibility on ROI of each one.
This Facebook tool allows you to simplify retargeting on the web, mobile and Facebook, this one will facilitate the mission of targeting your audience in order to make yourself valuable time. You can test this tool for free for 2 weeks, giving you the opportunity to understand and understand it as best as possible.
Pagemodo is a platform that aims to help you with managing your Facebook page. This platform offers you a wide range of different services to achieve your purposes. It can be used to schedule your publications, but also to organize contests on your Facebook page, which is proving to be an interesting feature for e-commerce with a B To C target. In addition, you can also use this platform as a Facebook ad manager.
As you can see in this article, there are various useful tools for your manage your Facebook ads, but most of the work has to be done by yourself.