La quality level appears as a score out of 10. It takes into account the overall user experience as well as the quality of the advertisement in relation to the keywords that the relevance of the landing page.You will have understood it, the Quality score is an important indicator for your Adwords campaigns. We will thus present 6 techniques that will allow you to increase your Quality score.
Before you start looking for your keywords, you should know how they behave in the pattern provided by google. Keywords are one of the aspects that most affect your Quality score.When a user types their query into a search engine, the words they use will determine whether or not your ad should appear. It's not only about the words themselves, but also about combinations used when researching. When you choose the keywords to use, Google Adwords shows you what keywords are used, how important they are for users. Watch this data as it will be important for your selection.
One well-written content and qualitative will inevitably attract more traffic, as you will tell us everywhere, except in advertising. Without careful ads, you may not get the results you want. What do we mean by qualitative advertising? One good advertising will focus on a product or service so that you can really attract the audience that you have previously defined. Relevance and quality are important to improve your Quality score, you must therefore target a product or a group of similar products with your advertising. More general advertising will not be as effective, will bring little traffic or less qualified, and will make you decrease your Quality score.By writing ads AdWords dedicated to each landing page, orderly and of better quality than your competitors, you will be in a position to increase this Quality score.
La Landing page is the first page that people will see when they click on your ad. It must therefore be clear and understandable in less than 3 seconds by your visitors. There are tools that will allow you to test your landing pages by calculating a score as well as information on what needs to be improved:
All these tools will give you indications to improve the quality of your landing pages, and ultimately, your Quality score.You should also make sure that your landing pages (or home pages) contain relevant keywords, which is sure to get more visitors interested in your content at the same time.Use unique keywords for each ad group, with the idea of having a different landing page for each ad group as well. In this way you will increase your Quality score, and your future visitors will be grateful for providing the right answer. charging time of your landing page is also an important criterion to take into account. Indeed, users who clicked on your ad will leave before even arriving on your landing page, if it takes too long to load in full. [sc name="img-googleads-quiz-dark”]
If this term specific to SEA doesn't speak to you, don't worry. To put it simply, the negative keywords will prevent you from appearing on a query if they are entered in your Google account. The aim is to use negative keywords to ensure that people who are not part of your audience cannot find your ads, and this allows you toSave clicks useless.This approach will have a positive impact on your Click-through rate, since visitors who are not interested in your product or service will not see your ad. So you are going to improve your Quality score thanks to these negative keywords that will significantly improve the quality of traffic and the usability of the page.
It is important that your ad groups are smaller than the others, always in a Relevance logic and consistency.Although it is generally recommended to use between 15 and 20 different keywords per ad group, this is not always the best way to do it.You can very well use ten of them, which will still be relevant in the eyes of Google: your groups will be smaller, the traffic generated will be more qualified and you will improve your Quality score.
Writing more than your competitors will allow you to increase the frequency of keywords and thus be able to use long-tail keywords In addition. You will then get more space in the search results and users will find you more easily.By using long-tail keywords, you will be able to increase the relevance of your ad and this will have a positive impact on your Quality score.
It should be understood that your Quality score will increase if you improve the user experience, the vocation of Google.This will go through the keyword quality and content, optimizing your landing page or even the use of negative keywords.A good Quality score will only be beneficial for your business and for your business since it will allow generate more traffic and therefore to convince more prospects.