It is indeed essential to analyze the budget allocated to your Facebook ads to avoid wasting resources. In this article we are going to explain to you step by step how Define a Facebook Ads budget.But before talking about the budget, it's important to have your budget in mind strategic goals. Because each objective corresponds to a very specific price list. That is why at first we invite you to Clarify your goals.We can then distinguish two types of strategy:
The Choosing the format of Ads is a second subject that is just as important. This is also the subject of a previous article on our blog, we recommend that you read it after reading this article. So, in this article, you will get information on how Facebook works for its billing methods, and how Define a Facebook Ads budget according to your objectives.On the other hand, if you do not have the desire or the time to carry out this mission, but you are aware of the benefits that it could bring you, you can use a agency specialized in Facebook Ads.
Before investing any budget, it is essential to have a system of Facebook pricing. Otherwise, you may have surprises in the days following the launch. Just like Google Ads, Facebook Ads offers ads that operate on a cost-per-click (CPC) basis. This means that you will define a cost per click and as soon as someone clicks on your ad, you will then be charged this amount. In other words, the more your Advertising is effective, the more people clicking on it will increase, and in the end, your necessary budget will be higher. However, the number of clicks may be limited if you decide to set a threshold not to be exceeded. Facebook will then offer you two payment methods: a daily budget or a budget for the total duration of your campaign. When you choose a daily budget, it is set for a period of time, but you can adjust it according to the days. Opting for the daily budget is best when you come from Start a Facebook Ads in order to test its effectiveness. Defining a budget for your entire campaign can be interesting when you use advertising whose effectiveness you already know is effective. In fact, when you define a total budget, it will be divided into a daily budget according to your advertising. This is a practical choice when you have many varied ads, it allows for self-management of ads. It is also interesting to choose this second option when you Know the budget that you want to allocate to Facebook ads.
Now that we know that the top-performing ads are based on costs per clicks, not on impressions as Facebook suggests. Let's move on to discover a method that makes it possible to determine a Budget per ad on Facebook.The method is to assess the potential reach of your advertising. For example, if you target all of France your reach will be around 32 million at the time of writing this article. Of course, it is inconsistent to target such a large audience. It is often recommended not to exceed an audience of 50,000 people in order for it to be qualitative. THEaudience analysis tool is useful to know if you meet this criterion. Indeed, even if your potential audience is 50,000 people, you must not forget that it is only potential and therefore that your Actual audience will be much lower. A British agency estimated that only ¼ of your potential audience was actually reached, for example. On the other hand, the same person can view your ad several times. That is why it is also important to Calculate your number of impressions.It is estimated that the number of impressions per user is around 15. You must therefore multiply this figure by your audience to obtain your number of impressions.Let's go back to our previous figures, so we have: 12,500 x 15 = 187,500 impressions.To obtain the number of clicks, that is to say the number of people who will click on your advertisement to see your site, offer or other, you must multiply your number of impressions by the Average click through rate which is approximately 0.90% as a general rule. But when it comes to a specific product, the click rate is estimated at 0.015% according to Wordstream. We then get: 187,500 x 0.00015 = 28,125.With a audience of 50,000 people, you can collect about 28 clicks on your ad daily.Facebook working at cost per click, you can then make an estimate of your budget for your Ad on Facebook. If you decide to create several Ads, do the calculation for each one and add them up. As we mentioned earlier, you can choose your budget by limiting the amount spent per day or for your entire campaign, with a minimum of 5 euros per day depending on your parameters.
Now you know how much your ideal ad is going to cost you and how much you are willing to put into this ad.Now, it's a matter of making sure that these two costs converge as much as possible so that you can have the perfect ad. Here are a few tips that will allow you tooptimize your budget.In your ad settings, you can choose advanced settings for optimize the delivery of your ads. The various choices will then affect the mode of distribution (time, date, time). You can also optimize your ad according to your audience and objectives. For example, you can choose to optimize your ad to get as many clicks as possible. For this, Facebook will show your ad to the users who are most likely to click on your ad.It's important to know that these optimizations don't always work for all businesses, so you need to test before you want to Over-optimize your Ads.
Chances are that even after reading this article, you still don't know which budget allocated to your Facebook ads. If you are new to this field, it might be best to entrust this mission to qualified consultants. marketing agencies will be able to manage your ads and thanks to their expertise, you will save budget at Facebook. In addition, an agency or a freelancer will be able to devote more time to this objective than you could. You will therefore get a deeper analysis and a better ROI for this investment.