Today, we invite you to take an overview of the current trends in the very competitive CMS market before looking at the importance of choosing the right CMS to optimize your website and achieve your SEO goals.
SEO (Search Engine Optimization) is the organic channel par excellence. This consists of appearing in the search results of an engine like Google, Bing and many others. Over the last 5 years, more than 60% of businesses have increased their SEO budgets in order to gain visibility.
But succeeding in the world of SEO can be a real challenge. It is recommended to have a well-thought-out strategy to hope to be ahead of your competitors. Yes, SEO is not a matter of chance. To succeed, it is mandatory to respect the steps and to have a very specific plan.
The most important thing is to know where you want to go since your biggest mistake would be to move forward blindly in this rapidly changing universe, especially with AI.
Now let's find out why SEO is so important to maintain or develop your growth over the long term.
As a reminder, Google is the No. 1 search engine in the world with 93% of the market share in January 2023, far ahead of Microsoft Bing (3%). And that's about 99,000 queries every second on Google, or 8.5 billion per day.
The potential for visibility is exponential depending on the sectors. In SEO, we like to know the number of times users enter a keyword into Google. This allows Understand intentions, and of detect opportunities for the content to be created.
Taking the “CRM” query as an example, we know that this keyword is used about 50,000 times per month in total. We don't have the number of unique users, but that's an interesting order of magnitude. The more keywords you add to this query, the more likely you are to reduce the monthly volume = refine targeting.
That said, SEO only makes sense unfortunately under one condition: appear in the top 10 results (sometimes 20). And yes, do you usually go to the 3rd page of Google? Maybe a bit more since the infinite scroll.
Indeed, Google has been offering continuous scrolling for a few months, which makes the experience more fluid and we therefore pay less attention to the number of pages. Not all users have fun looking at 5 pages for each request. So taking the lead is a challenge since you have to arm yourself accordingly to win this battle.
To summarize, if your market has potential, with a good SEO strategy, you will have: recognition on the web, a constant flow of visitors, and new customers.
There are so many CMS (Content Management System) on the market that it is difficult to list them all. Some are not even officially referenced yet. But as far as we know, there are around 1,000 CMS available to design a website. That's a lot, isn't it?
And the number of new CMSs developed every year is only increasing, to meet the ever more diverse demands for functionalities and user experiences. Hard to give a precise figure, but some experts estimate that there would be between 50 and 100 new ones every year.
There are so many options out there that it can be confusing. Obviously, the choice of a CMS should depend on your needs, but also your skills. With a bit of research, you can find the website creation tool that best fits your business and online goals. First of all, know that there are several types of CMS.
For example, if you are looking for a turnkey solution with full support for your website, a Proprietary or hosted CMS may be a wise choice. Often offering a user-friendly and intuitive user interface, these CMS are easy to learn and offer good ergonomics. It is ideal for beginners in website management. Regular updates are available to ensure the security and performance of your website. Among them, Salesforce or Hubspot (for proprietary CMS), Webflow, Wix, Shopify, SquareSpace, WordPress (for hosted ones).
However, if you want a greater flexibility in terms of customization and development, a Headless CMS Strapi, Storyblok, or Contentful, may be the best option. By using a “decoupled” approach, you can separate the front-end and the back-end of your website for finer personalization and a better user experience, but this often involves costs multiplied by 3 to 5 (vs hosted).
At present, the five most popular CMS by users to develop a site are the following: WordPress, Shopify, Joomla, SquareSpace and Wix. Webflow is following closely, especially for high-traffic websites looking to grow.
When looking for a CMS to improve your SEO, the teams that work on SEO attach great importance to functionalities related to performance, the security and the basics of seo.
To facilitate their work, these teams want a CMS that allows them to keep your hands on SEO easily, with features like custom content creation, search engine field optimization, and SEO-optimized site architecture. And that's not all! It should allow the management of tags, the creation of an automatic sitemap, and the management of multilingual content are also important options taken into account.
But it's not enough to have powerful features. The CMS should also provide them with actionable information to help them optimize the website with tools that measure performance. Before choosing your CMS to manage the content of the site, also remember to check that it is supported by your host.
As you will have understood, the choice of CMS is a key element in the success of an SEO strategy because it is it that allows you to optimize many important elements for natural referencing.
Among them:
If your CMS doesn't meet many of these criteria and SEO is a priority for you, it might be time to take a moment to consider other options.
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With increasing competition, CMS are well aware of thecrucial importance of SEO features for their users. So they are trying to continuously improve these native functionalities in order to make the life of marketing teams easier.
CMS compete in ingenuity for improve the user experience of their customers. Among their strategies, there are technical elements such as optimizing images, improving loading speed (especially on mobile and tablet) or even taking into account the requirements of Core Web Vitals. But that's not all! CMS also seek to satisfy the needs of their users by offering them quality technical support, adapted prices and the possibility of connecting external modules.
Webflow and Shopify are two website editors that have been able to differentiate themselves from the competition by offering innovative SEO features and by carefully listening to the needs of their users.
For example, Webflow offers advanced features for image optimization and URL management, as well as responsive technical support and an intuitive user interface.
For its part, Shopify offers similar SEO features for online stores, such as tag management, URL customization, redirections, language-based folder management, as well as external tools to add additional features. The objective of a module is often the same: to save you time on sometimes time-consuming tasks.
En integrating these functionalities natively in their CMS, Webflow and Shopify allowed marketing teams to focus on what matters most, namely creating quality content and optimizing web performance.
At Angular, we are convinced that SEO functionalities integrated natively into a CMS are essential for the success of a site. Since 2015, we have worked with more than a dozen different CMS to create sites and collaborated on hundreds of projects, deploying numerous SEO strategies to help our customers improve their online visibility.
We quickly realized that choosing the CMS had a significant impact on the success of our strategies. Since we started using Webflow, we have noticed greater flexibility and fluidity in our development process, which led us after a few projects to use only this solution on a daily basis. We found that when the CMS met our expectations in terms of personalizing, the The growth of the website increased tenfold.
Do not hesitate to contact us to find out more about how we support our customers each month to gain positions, and to make their investments profitable through qualified traffic.