Since its takeover by Microsoft at the end of 2016, LinkedIn has rolled out a number of new features. The platform has also adopted a sleeker design in order to further simplify the sharing useful information with colleagues and professionals from all corners of the world.Nevertheless, it can be difficult to determine what is most important among all the possibilities that the social network offers. If you are not sure about Maximize the value you get from LinkedIn, start by following these five steps:
One LinkedIn company page Is to B2B what a company page on Facebook is for B2C. Your presence will be a major sign that you are serious and that you want to be even more. close to your customers.Your business page must be complete and optimized, you have a high-resolution logo and appropriate keywords throughout your presentation in order to optimize your presence in LinkedIn search results.
Les LinkedIn groups are the main ways in which salespeople and marketing professionals meet contacts who are genuinely interested in what they have to offer. A good group title for prospecting does not mention a brand or a product, but it is entirely focused on generating value by sharing content regularly useful and in answering questions.Once a report has been established, you will be able to plan marketing actions and meet your members through discovery interviews. Groups are a great way to generate traffic And ofimprove lead generation.
Publishing articles on LinkedIn is one of the most effective ways to strengthen your leadership in order to meet new people. While it's useful to post directly to groups to trigger one-on-one interactions, articles are even more powerful for Make your business shine in the eyes of all. However, as with everything related to the Content marketing, consistency is the key to real results. Be confident in what you are doing, and knowledgeable enough to provide relevant news in your industry in order to become an expert on the topics that concern you.
Ideally, all profiles should lead to the Your business page. While you shouldn't pressure your employees to highlight your business on their profile, it's essential for key players to add a paragraph to their summary to outline what they do and send traffic back to the site thanks to a CTA.
Les targeted ads on LinkedIn are becoming more and more effective in addressing qualified prospects. Anyone familiar with Facebook or Google AdWords advertising will have no problem applying the best practices of Social advertising on Linkedin.Advertising management is very simple, the campaigns offer advanced analyses that allow the results to be constantly adjusted with new tests. To get off to a good start, consider using these to draw traffic to offers that you have already succeeded in.
LinkedIn has a unique place insocial media ecosystem which means that no B2B company should do without it. Luckily, getting started is very easy so you can get started quickly and easily. Watch what's happening on social media and always look for new and innovative ways to create value with the people you want to reach. By doing so, before you know it, these online relationships could have a significant positive impact on your financial results.Do you use LinkedIn differently to generate leads ? Do you have recommendations to share with us about your own methods?