LinkedIn

LinkedIn is as we all know in the B2B field, the best CRM in the world. It is the only place where you will find so much information about a company's employees in order to find points of contact with them. In France, 19 million people are on LinkedIn, worldwide, it's more than 500 million users.

When it comes to B2B marketing strategies, LinkedIn is the king of social networks. LinkedIn has 500 million users, and nearly 20 million users in France. Some industries, including recruiting, have all but regained the upper hand and switched to LinkedIn. The surveys carried out make it the number 1 in terms of B2B leads generated online.

In the previous article, we explained to you how to generate leads more easily with LinkedIn by having a free account. But there are also other even faster paid options that you will discover in this article.

We are always surprised by the statistics on the number of LinkedIn users in France when we also know the number of SMEs in France and the number of professionals who would have a real interest in being present on it.

The title is probably too broad to get everyone interested, but if you're reading this article, it's because we've successfully completed the first part of our work. In this article, let us explain to you in 5 minutes the various reasons why it would be a mistake not to take a course on LinkedIn this year.

When it comes to selling services to professionals (B2B), LinkedIn is becoming the undisputed king of social networks. Many B2B businesses have moved the majority of their prospecting onto this platform and are getting good results with honest practices. Even if your strategy is a bit more varied, LinkedIn should still be a major pillar of your future marketing efforts.