We are sure that you all know the premium tool that offers you LinkedIn by email from time to time. He is called LinkedIn Sales Navigator and we're going to tell you more right now. Discover the features of the LinkedIn Sales Navigator tool, its benefits for your business, and its potential to allow you tospeed up your lead generation.
Nowadays, the modern prospecting is about making valuable connections, and social networks are one of the first ways to do this.Who says B2B social selling necessarily says professional social networks, and it is LinkedIn that is at the top of the ranking. And it is for this reason that LinkedIn Sales Navigator is proving to be a useful tool to broaden the means at your disposal for prospecting.LinkedIn Sales Navigator is a paid part of LinkedIn that is used to streamline your commercial canvassing. It allows you to find, contact, and connect with potential prospects. With a network of over 500 million users, LinkedIn Sales Navigator gives you access to numerous possibilities. The tool also allows you to discover valuable information in order to better understand your prospects as they advance in your conversion funnel.In fact, LinkedIn Sales Navigator helps you focus on the right prospects. In the end, it's a prospecting aid tool that simplifies all your tedious prospecting actions. Next we are going to see its main functionalities.
With this feature, LinkedIn Sales Navigator allows you to search for qualified prospects thanks to the Lead Builder tool.It allows you to filter LinkedIn members according to various criteria: keywords, location, relationships, function, company, groups and much more than the standard search engine that everyone has for free. And you can save them in your list of prospects to be monitored point later.
LinkedIn Sales Navigator allows you to send messages called “Inmails” to your various contacts or prospects. With this option, you can reach out to prospects that you don't know yet. Inmails are messages that you can send directly to another member of LinkedIn who is not in your network. This feature is very useful for connecting with users who are interesting to your business, and it is also a good way for you to develop your reputation and your Personal branding.LinkedIn gives you “credits” for sending a limited number of email messages. Good news? You are rewarded for getting responses from prospects and you therefore receive credit for each response received within 90 days.
It's the feature Team Link on LinkedIn who recommends prospects to you through mutual connections.Team Link from LinkedIn allows you to take advantage of the power of your entire network to find the best paths to leads and key accounts for your prospecting.
To further simplify the work of your Sales team, you can save leads to lists. A list can contain up to 1500 leads. This is an opportunity for you to organize your prospects according to the sector, the offers you have or even according to the decision level in the company (be careful, this parameter may change quickly over time) .The list of your prospects is displayed on a page from which you can offer them to connect, send them an InMail, and even automate.
With this feature, you can receive and access direct information about your contacts and followed companies. When the prospects you follow change jobs, for example, or connect with someone in your network, you are notified. You also have direct access to their shares, news, etc.) .However, be aware that in order to access all these complete features of LinkedIn Sales Navigator, you must take a paid account in the form of a monthly subscription at €59.99 excluding VAT (price as of 22/02/2019) .If you are a new user, you can also sign up for a 30-day free trial period, and from there, you can decide whether or not the tool is useful in your efforts to commercial prospecting.
Increasingly, B2B relationships are evolving on social networks. Nowadays, businesses are adapting their commercial strategy by exploiting the multitude of opportunities available, in particular via the professional network LinkedIn.LinkedIn Sales Navigator can be a relevant tool for your business if it allows you an undeniable return on investment and time savings. Sales Navigator has greatly facilitated the achievement of turnover objectives through the optimization of commercial prospecting in thousands of companies. Why not you? Good use of the tool LinkedIn Sales Navigator will allow you to maximize your added value, focus on high-potential relationships and establish a relationship of trust with key accounts more quickly.