LinkedIn is indeed the first brick of your professional identity on social networks. If you had to choose only one, it's him. In this article, we will introduce you how does LinkedIn work, and why should you start using it now.
LinkedIn is an excellent professional network for promote your business with new audiences. First of all, there are more than 303 million professionals from around the world on LinkedIn, including 13.5 million daily visits from France, according to Statista at the end of 2018.This professional social network is very complete, and we are sure that you are reading this article already knowing a good number of the features so we will not ignore the details of this part. But to make a long story short, LinkedIn allows you to:
There is also the whole resource section, the learning center, the various possible subscriptions, whether for recruitment, commercial prospecting or even the marketing part with all the adverts. We will not go further in the description of How does LinkedIn work, but if you want more information, go to the page LinkedIn Business Solution where you will discover:
As we saw together just before, a good number of LinkedIn users will not be on it for the same reasons as you.Some will connect with you simply to have more contacts, others to ask for a job, make partnerships with your company, and many other possible cases.That is why, before Get started on LinkedIn, you must define the objectives of a personal account, and a professional (business) account.Find now some tips to take care of your business page and learn how to manage it in an effective and structured way. You will thus increase your number of contacts, develop your network and show the potential of your business.
A company page helps prospects learn about your business, brand, products, services, and job offers. For create a LinkedIn company page, you will simply need a personal LinkedIn account and a verified email address. With a page, you can turn your employees into real ambassadors, but also use their personal profile to gain visibility and gain notoriety naturally.
So many businesses aren't making full use of LinkedIn's publishing platform. We are the first to not do it for a crucial lack of time, but our friends (other marketing agencies) have very good results thanks to Pulse by Linkedin.Until recently, Pulse was reserved for recognized influencers like Gary Vaynerchuk, Neil Patel and many others. But that's no longer the case, now all LinkedIn members can post their own content in this space.For companies, it is a new way of sharing their expertise with an audience other than their contacts, but also for build their credibility.
Most industries have active groups on LinkedIn. Sign up and be generous with your advice, you'll get interesting connections and opportunities for your business.In order to avoid wasting time, try this method on 2 to 3 groups at the same time, and if after 6 weeks you have no results, try it on other even more qualified groups. This method is not suitable for all sectors, try it on fifteen groups. If you observe a very low return on investment, don't waste time and move on to others.
LinkedIn is powerful in search engine results (Google). It dominates hundreds of millions of positions, type in your name, you'll almost always see it on the front page.For small businesses that don't have a website, In addition, if this is your case, opt for a company page while waiting for your website in order to be more visible when you type your business name into Google.Remember that by being invisible in the first results, you will lose opportunities to your competitors who are there.
Although LinkedIn is known for allowing recruiting the best talent in very specific areas of expertise, it is more than underused for the search for competitors.In many industries, you will often find employees on LinkedIn who, by accident, provide insight into the practices of their respective organizations.Gradually add your competitors to LinkedIn, and watch out for their employees by wisely subscribing to the news they share with their audience.
You can post job offers on your LinkedIn professional page and ask users to apply directly through this way which is faster. The whole system is aimed at networking and creating connections with other people, as in the case of a giant job fair. Candidates who are interested in your company can keep track of your vacancies and, as an employer, you can get more information about the candidate through their profile and connections.
What your collaborators write blog posts every week or if they want to share an interesting article, don't hold them back to do it.Ensure a good distribution of information allows you to maintain the interest of your relationships. If your business had an event that went well, share a photo and your enthusiasm on LinkedIn.
Create or manage a LinkedIn group with a theme relevant to the products or services you offer. Don't use the group to promote your company, but rather to build a community around rich and useful content that will provide users with A space of trust to communicate between them.
Right now everyone is on LinkedIn. Candidates, potential customers, existing customers, competitors, and so many others are active and able to see all the major events in your business.Use this platform to express voice and...The image of your business. Show LinkedIn users and the world that you are a fun place to work, that you help your customers solve their real problems, and that you have a real knACK for work with trust.If you want to know more about How to use LinkedIn to generate customers, we recently wrote an article on this subject in our blog.