Linkedin is a field of opportunities that you cannot miss if your target is on this site.Professional network. It is certainly an asset to be present, but above all active with your community. There are many possibilities between news that are broadcast continuously, groups that allow you to interact on specific topics, and private discussions that lead to meetings that are qualified for your commercial pipeline.
Being on LinkedIn can be a real thing for your business if you use it properly.
Indeed, the social network is a powerful marketing tool for B2B and B2C (sometimes). As a company, you can use LinkedIn to search for relevant profiles, to make Social Selling with your offers, but also to recruit the right profiles. We will not discuss this point in this article, since we highlight the interest of following a LinkedIn training In order toattract leads in your pipe. Despite what you might think, Succeed on LinkedIn is more difficult than one might think, and there are a number of reasons for that. First of all, you are competing with people in your industry, whether they are your competitors or partners. Then you probably lack visibility, because your network is too weak. And finally, you don't have content at your disposal to position yourself as aexpert in your field.And it is for all these reasons that companies ask us to design tailor-made training for LinkedIn. This can start from the good ones to go up to an expert level with automation scenarios prospecting.
Get a training on LinkedIn Shouldn't be that hard nowadays. You will find hundreds of contents on American blogs, on online training platforms, and much more on French blogs as well. The questions that arise now are, what is the price for quality training? How do you know if the one you choose will be the right one? Are you going to get a return on investment after your training? To obtain these answers, you will first need to refer to the content of the training. But before you even read any description, you need to set clear, concrete goals. It is thanks to your goals that you will be able to know if the courses you have in front of you are too oriented to Branding, or for a personal use Classic.If your objective is to generate leads, the training must absolutely include a part on automating the first sales steps, and focus on LinkedIn Sales Navigator also, theLinkedIn subscription ideal for salespeople.If your goal is to fMake a name for itself, the training must absolutely include a section on the use of media and the functioning of “views” on LinkedIn. And you also need to know exactly which type of content to share depending on the chosen medium (LinkedIn Enterprise Page, SlideShare, Sponsored Content, Sponsored InMail, Texts ads, etc.).
If you opt for a online training, you will have a much lower cost per user and it will give you access to a certification at the end of the training. Depending on your goals, you are offered online videos ranging from 20 minutes to 2 hours. Such offers are available on platforms like LinkedIn Learning or Elephorm.One Linkedin Learning subscription costs nearly €30 per month for a monthly license and €20 per month for an annual license, this will give you access to all the courses that are present on the platform. For other online courses, you need between €30 and €60 for 2 sessions. Some platforms such as OpenClassrooms offer free courses to develop your job search strategy or optimize your LinkedIn profile. But it is certainly not these courses that will allow you to reach your goals if they are linked to an increase in Commercial pipe.These courses are standardized and they provide you with generic information which are needed when you go far and wide on such a subject. If you are already present on the network and you use it on a recurring basis, but in a bad way, you will have to go further in the training. thanks to experts.
Contrary to what one might think, the face-to-face training for this type of content is a real vector favorable to the transmission of everyone's knowledge and expertise. Indeed, as soon as the first contact is made with his audience, it is possible for the speaker to take the temperature very quickly in order toAdapt your speech in the sense of its audience.Take a face-to-face training also allows you to obtain personalized content dedicated to the needs of your business. It is a way of promotingcollective intelligence and to improve the content of the training through specific requests that may go beyond the standard framework. Finally, being at the side of your trainer allows you to have a Situation in a real situation and to test what you have just learned very quickly. Or simply to get a live performance of possible techniques with Sales Navigator, you will be free to ask any questions that come to your mind thanks to the climate of trust created between you. number of participants at these events generally oscillates between 2 and 8 participants. The training courses can take place on your premises, in spaces dedicated to meetings or at the trainer directly.
The price may vary depending on the different organizations you work with, but the price range is often the same. Count €300 excluding VAT per employee with a human-sized agency, and expect up to €1,500 excluding VAT per employee for a consulting company.The most common format for this subject is to provide a morning training, followed by one or two telephone appointments in order to take the temperature on actions implemented on LinkedIn. Some companies will offer you longer courses, such as 1 week, but the content may be varied, and you will have a lot of elements that will probably not be useful for reach your goals.Regarding the financing, some training courses can be covered by an OPCO, by your company if you are an employee, Pôle Emploi or even your CPF (Personal Training Account). In fact, since 2015, the law has required public funders to ensure the ability of training organizations to deliver quality services. If you want a financing for your training, it is preferable to give preference to training courses that are referenced on DataDock.
Thanks to the plethora of online courses available, you can train for free or with very inexpensive subscriptions (more or less €25 per month). However, you will very quickly realize that the content is not adapted to your needs in most cases, and you will need to use an agency like Angular to give you powerful techniques on LinkedIn. In this case, you will have to plan a budget of 350 euros per employee present during the training. If you want to know more about our LinkedIn training, go to the presentation page.