Why be present on Linkedin?
Whether it is to ensure your LinkedIn presence as a user, or for your business through a dedicated page, you must have an account on the professional network of the moment.Having an appointment with a prospect, doing research on their personal profile and then the profile of their company has become a more than common practice in B2B.Thanks to these searches, you have the opportunity to find a point of contact much friendlier, and a way to start discussions on topics other than your products or services.LinkedIn is the professional social network par excellence for find information on prospects, regardless of the level of decision. Connecting with decision makers is easier than ever; all you need to do is take the right approach to get what you couldn't have had a few years before it was used in all societies.LinkedIn offers plenty of tools to building a community pro around your business. Reaching a highly qualified target is the main challenge of this professional network.
The best B2B CRM in the world
LinkedIn has over 500 million members worldwide, and the average age on the network is 30. We are always impressed by the update of members' profiles, and the necessary sense of duty Inform your network as soon as a major new event occurs in their professional life.The positive thing about this, and that we are less likely to contact a lead no longer working in the targeted company thanks to a simple check on Linkedin.Get the most out of the network, use it to enrich your CRM, get the email addresses of the people you are connected with, and take advantage of them to create new relationships with potential prospects.
LinkedIn training to understand how to properly use your account
The objective of a training course is to give you all the ingredients you need to become more comfortable, and to allow you toIncrease in competence on a specific subject. On LinkedIn, all uses are possible. From posts similar to these on Facebook to viral videos to go viral, we can say that the professional network has changed over the last few months. But let's not exaggerate, it's still our big favorite when it comes to looking for prospects. What you'll learn in a LinkedIn training like the one we've been giving to managers for over a year, it's how to use LinkedIn to get leads more easily, and especially how generate opportunities thanks to the different degrees of connections possible.
Faster visibility than SEO
We are not going to lie to each other, the users who produce content with very high added value on LinkedIn get much higher visibility in a few hours compared to seo natural (SEO) in several weeks. And depending on the profile you want to present to your audience, you will surely have to go through content creation.Content is often the main ingredient in makingorganic acquisition on the web. And LinkedIn is no different from the others in this regard:
- get visibility thanks to your publications,
- become influential in your community,
- gain the credibility of your network,
- and become an expert in your sector.
By following a LinkedIn training, you will learn the methods and best practices to succeed in excelling on each of these points.
Why automate your LinkedIn account intelligently?
At Angular, we are big fans of automation, and that is also one of the reasons why we develop our own solutions. And, we also use other external solutions to succeed in doing so while respecting the limits often imposed by platforms. THEautomation on LinkedIn is a whole subject, both internal and external since the professional network tries to reduce as much as possible this type of practices that reduce (in its opinion) its quality.In reality, it is mainly because the tools that automate your activity on LinkedIn speed up your lead generation, and can potentially encourage users not to use LinkedIn's internal tool: Sales Navigator.This is partly false since we are the first to combine the two to obtain better results, and target key profiles even more precisely. By following a LinkedIn training, you will learn all the best practices to automate your account, and generate opportunities in an automated way.Attention, we are talking about the first stage here, which means: targeting and connecting. The second step is to understand their needs and adapt your speech to direct them to a conversion process is another part.During the LinkedIn training that we give to CEOs to develop their turnover, we teach them how to use the right queries to take full advantage of Linkedin, and especially how to multiply their lead generation in just a few days.
LinkedIn training to find new prospects
With the support of the targeting criteria defined during the 1st sequence, you will learn to identify prospects thanks to 5 search methods on LinkedIn. And remember, these methods don't require a Sales Navigator subscription. You'll put what you've learned into practice directly from your LinkedIn profile. You will thus learn to qualify search results and keep only one list of interesting prospects for you.The commercial prospecting, with or without LinkedIn, has been changing rapidly over the last 5 years. It is only effective with a good knowledge of the problem for your target. That is why the first stage of training begins with the definition of targeting criteria. Whether with us or with another partner, we strongly recommend that you follow a LinkedIn training with a real focus on the commercial part, and the way to proceed to attract prospects on LinkedIn.