One marketing team needs to gather your most essential information in order to use it in the best way possible in their work. Indeed, an agency needs accurate data about your business on which they can base their social media strategies, natural referencing, emailing and inbound marketing.Communicate your expectations accurately to your marketing team. Is it about of an increase in traffic ? Is it the lead generation ? Is it conversion rate optimization? All of these solutions can bring you customers, but they all belong to different problems. As a business manager or marketing director, you need to know the marketing challenges your business is facing, so that your team can give you the right diagnosis to your marketing agency.
Nobody knows your business better than you do. The personality of the company is a essential function of marketing, it requires clear and precise communication.How can you describe your business? You don't need to use specific marketing terms, but you do need to communicate what your business represents. Communication on social networks is strongly based on the personality of the company and its style for convey a message to its customers.If your marketing agency doesn't ask questions about your business, it's likely implementing a standard strategy that won't highlight your unique selling points. A marketing agency should have the most important details about your business.
Be specific about the identity of your ideal customer. We want to know what your customers' preferences are when it comes to your services, how much time they spend online, what their expectations are, their challenges, and how your business could help them. Buyer personas are fictional representations of your ideal customer. They are also selected objectively and are the subject of research. Thanks to this, The marketing agency has visibility on your potential targets, and she knows exactly what actions to take to get more conversions.Collect data to present to your marketing team, including demographics, common biographical details, common challenges, lifestyles, and personalities.
The absence of communication will make the work of your marketing team more difficult and the campaign less effective. So be specific about your communication habits before starting a campaign. Above all, inform your colleagues about the needs of your marketing agency. Make sure your marketing agency has access to information from your sales team, and vice versa. Turn this partnership into a team working together and campaigns will run much more smoothly.
Sometimes the methods you used in the past can cause problems in the future. Past penalties, black hat SEO, buying followers on social networks will certainly ruin your online reputation in the long run. The only solution is to be honest with your marketing agency and to share this information. If your team has confidence in them, they will make fair choices. If not, you may be paying for a service that won't help you achieve growth.
Be transparent with your marketing agency and share your commercial data, your customer information, even if it may seem confidential to you.When your team is working on a marketing campaign for weeks, she needs to be able to assess sales results and return on investment, but also to know which days and months were extremely productive to allow him to draw conclusions over the long term.Your marketing agency is part of your team, make sure it's obvious to all your collaborators.