Marketing

The term landing page has been more than adopted and unfortunately, it is often misused to design web pages.

Sending a prospecting email is a simple and useful way to communicate with someone who could benefit from what you have to offer. Unfortunately, it's all too easy for salespeople to get caught up in the numbers game and send massive emails that won't have any impact.

Buyer personas are models of real or wanted customers created using demographic studies to determine what types of people would be most likely to be part of your conversion funnel.

Have you ever faced transparency issues with your marketing agency? In this article, you'll find the top six things your marketing agency should know about your business.

Welcome to the ultra-connected world we are in, an era where personal data is being collected at an incredible and endless rate. The websites you use, the calls you make, the places you visit, and even the photos you take are all recorded, measured, and quickly become a valuable resource.