Very often, businesses that are enthusiastic about the redesign of their website don't care about possible risks. Indeed, beyond the visual aspect, it is possible to notice that traffic, sales, and lead generation have fallen. They have no idea that these problems often come from a misunderstanding of the new structure, and other errors related to migration. It is for this reason that before proceeding with the redesign of your website, you need to know all the possible risks.
The technical constraint is often the one that pushes companies to redo their website. If this is not your case, this is a good opportunity to do it then.But you should be aware that these changes can have serious consequences in the weeks that follow. Migration.Let's take the example of CMS, a website redesign sometimes involves the transition to a more recent version, which can represent a loss of functionalities such as metadata for example.
Who says redesign, necessarily means reorganization of your content. Indeed, unless your current site has a conversion rate greater than 30%, you should take advantage of this redesign to modify the main menu, and your texts. redesign process may disorient visitors who are used to your old design. Having a new menu, and highlighting new features can frustrate them or even create frustration if in your new interface they face bugs. If your new site involves the removal or creation of new pages, make sure that they are easily accessible from the main pages. Some of your visitors may waste time looking for a page that you have deleted or kept, but put in another form (images, links, buttons, etc.).
Changing the content of your pages can also have an impact on the Your site traffic, due to an evolution or loss in the SERP rankings. Indeed, a page may well be placed in the search results, but once the content is modified, the traffic and the ranking of the other content can make us gain/lose positions. We very often help companies understand where these errors come from, and to set up a SEO strategy subsequently in order to counter this loss of traffic/turnover.
If the recommendations before doing a redesign of your website have not been properly taken into account, the situation can become disastrous. We saw some of our new customers after a migration error by another provider, traffic losses of up to 40% in just 2 months, and a direct impact on revenue. But all this is not lost if you find yourself in this case. One SEO agency should be in a position to support you in countering this downward trend. You always have the option of minimizing the negative impact when a web redesign goes wrong. To avoid these risks as soon as possible, you should choose a provider who is aware of the risks, and who has expertise in natural referencing. This is how you will get a detailed schedule of actions, but also a control plan for the stages of your migration. There is also another way of working that is used by the biggest ones (Facebook, Google, Amazon, Amazon, Amazon, Amazon, Airbnb, Airbnb, Airbnb, Airbnb, Spotify, LinkedIn, etc.). It is about deploying the new version of your site to a sample of visitors in order to do AB testing.Performing a test between the old site and the new one rather than publishing it quickly for all to see is a better way to deal with problems more quickly with a lower impact.In any case, as soon as you perform a conversion in order to Boost conversion, you will have evolutionary processes that will avoid all these possible problems. At least that's what you should look for when choosing a provider for your web redesign.The budget for a website redesign not being negligible, it is an evolution that requires time, and a lot of effort, especially when it is disastrous. Now, you know the risks that you may encounter during the redesign of your website. You also have some tips to avoid these risks.