Continuing our series of articles on Facebook Ads, we are now going to talk about managing hearings, your campaigns, and especially your Facebook advertising account thanks to Facebook Business Manager.
No need to describe the benefits of advertising here, we already did it in a previous article that explains how Get started on Facebook Ads, even with low marketing budgets.
In general, if you manage a Facebook page With only the use of post boosts and recorded audiences, you won't really need to open an account Facebook Business Manager. On the other hand, as soon as you want to push your marketing actions a little further, when you collaborate with an agency or when you carry out specific tests, you should create a Facebook Business Manager account.
Facebook Business Manager allows advertisers to manage all their marketing activities On a One and only platform, and to share access to resources with their teams and partners. It offers a set of tools that allow advertisers to create several advertising campaigns or audiences, manage budgets and product catalogs, add users, etc.
For example, for a digital agency like ours, it turns out to be a Time saver and an unparalleled experience compared to other existing Ad platforms on the market.
Facebook Ads Manager is a platform that allows you in particular to create a Facebook pixel for your site, create audiences, create campaigns, manage your budgets, manage your budgets, add users, report on your campaigns and much more with all the conversion part and the various formats according to your Pixel.Know that the platform allows you to manage all your pages via a single interface. For a Facebook agency like us, it's a time-saver and an experience that's unparalleled compared to other Ads platforms on the market. Previously, agencies that were in charge of managing their clients' accounts had to go through their personal profile. There's no need to talk about the frustration that this could create, that's not the aim of this article. :-) Thanks to Facebook Business Manager, these management and sharing problems have now been resolved. All pages are grouped in a single space, and authorizations are easily done from the “Users” section with email addresses.
All Facebook users have the option to create a Facebook Business Manager account easily.
To create a Business Manager account, you can do the following:
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If several employees and service providers need visibility on the campaigns carried out, this could simplify your daily life. Thanks to Facebook Business Manager, you can outsource the creation of your ads, campaigns and content in general. You have the option to check all of these items before they are published. Indeed, you can ask a agency specialized in web marketing to create and publish content for your Facebook page, but you will be able to maintain control of the publication. The FBM allows the business owner to also remain the owner of his Facebook page and advertising account. There is still the final decision maker.
Previously, to manage a company's Facebook accounts, it was mandatory to use a personal profile. Thanks to Facebook Business Manager, these management and sharing problems have now been resolved. Your employees and partners can access your professional page securely. In particular, you can choose to give a limited access to certain users through a single portal and withdraw this permission when they no longer need it.
If you manage multiple Facebook pages, the Business Manager will allow you to gather all your pages in a single space. Managing and viewing all your business pages at once then becomes easy and fast thanks to a centralized dashboard.
This dashboard shows all the pages you manage, as well as the number of likes, people reached, and engagement in the posts.
If you have similar audiences for multiple pages, you are free to use them however you want. You can even create several Facebook pixel and effectively target multiple typical audiences with confidence.
In particular, you can manually control the Facebook and Instagram activities of your business directly on this same platform. To associate these two social networks, go to the business settings and click on “Instagram Account” and “Add”. You will have understood it: a time saver in perspective!
Facebook Business Manager also provides you with the resources you need to analyze the results of your campaigns. To do this, simply export the data sources for your ads.
You will thus have the possibility toreview the results of your campaigns ; for example, precisely targeting the right audiences, remarketing, optimizing your impression rates and costs per click. The objective is toadapt your next marketing actions based on your advertising goals.
For a business that manages multiple accounts and advertising pages, the ability to see everything at once and export data into a single spreadsheet saves hours on the old process.