SEO is tending to be more and more similar to marketing strategy businesses for some time. Some businesses start taking care of it only when a website redesign is in progress. It is a good point to talk about it at this time, but it also means that you have potentially waited too long. The monitoring your SEO is essential to avoid mistakes, and not miss out on visibility opportunities. That's why we've put together a list of free SEO tools and have organized them according to the different use cases for each of them. This article is not only for SEO professionals. By refining our audience a little more, we realize that more and more employees in marketing, and higher decision makers are interested in our content to find solutions to their problems.Here is a table of contents so that you can easily access the different types of SEO tools:Also, we recently wrote an article on Value of free SEO tools, we think it would be appropriate for you to start with this article before reading this one.
Here are all the free SEO tools for the internal part of your site. As a reminder, the on-site part is the one that you manage directly since it is your site. This generally concerns compliance with good SEO practices, and many other points that will encourage you to make changes to your pages. Using each of its free tools, you should get some pointers. But be careful, you won't have all the information you need to build a full SEO audit as an agency or a consultant could do for you.
Netpeak Spider is a Personal SEO crawler which helps you do a quick and complete on-site + technical audit of your entire website. It allows you to perform comprehensive research on the technical part of your URLs and recommendations to solve problems one by one.
The Yoast SEO extension is THE essential plug-in to manage the natural referencing on WordPress. It helps you optimize all of your meta tags for search engines. It allows you to write the title of a page, its description and its level of optimization for a defined keyword in a very simple way.
The Zadroweb SEO Auditor tool allows you to do a Audit of your site with a simple click. Find data such as domain authority, homepage authority, Google load time, and ranking. You can also use it to quickly analyze your competitors. It is a good tool to get a global and quick vision of your site. If your score is significantly lower than the competitors, do not wait to make the necessary corrections for a better result.
THESEO tool Google Location Changer finds sites that are classified by a keyword in a local region. This can help you when optimizing for local searches and even if you don't live in that area.Answer the publicGet all the results ofAuto suggestion that you get from Google and Bing with just one click. You can find the various questions asked on Google with your keyword in a few seconds. Use this tool to write articles directly related to the problems of your customers. Also use it to power your lexical field of keywords.
Copyscape is a plagiarism detection tool which allows you to find out if other websites have duplicated your content, in just 2 clicks. This software acts like a search engine. It indexes billions of documents.
Keywordtool.io is a keyword research tool free online that uses Google Autocomplete to generate hundreds of long-tail keywords for all types of topics. The free version of this tool will allow you to obtain a list set to a maximum of 750 keywords.
Alyze is a text analyzer, it checks the density of your keywords in your texts. After the analysis, you will thus obtain repetition percentages based on the number of times they are present, but also according to the HTML code that surrounds them.
It is a free SEO tool which gives you access to the keywords used by your competitors. You can target sites in your industry directly to have an initial list of keywords. When you have major competitors in your field, it is more than necessary to understand how they manage to generate traffic thanks to natural referencing.
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We have also put together for you all the free SEO tools for the external part of your site. As a reminder, the off-site part is the one that you manage very indirectly since that is what is present on other sites. This generally concerns backlinks from other sites, the anchors used to redirect to you, and many other points that will allow you to become more influential in SEO. By using each of its free tools, you should get some indications. Let's start with the most important ones, those that indicate if you have been sanctioned by Google algorithms.
It is a tool that helps you determine if you have been impacted by the updates of Google algorithms. Such an SEO tool is useful for identifying a loss of traffic, or a significant loss of positions in search results.
LinkPatrol is a WordPress extension that analyzes all the external links that your site points to. It allows protect your site against links that are flagged as spam. It also allows you to monitor recently added links and keywords in order to better monitor your progress.
This free SEO tool Not only does it tell you which of your links are broken or no longer lead to valid pages, but it will also show you where exactly these links are in your HTML code, which is a useful way to save time when correcting.
Allows you to make a list of spam links compatible withGoogle webmastering tool to disavow links. You'll use this tool when other sites with a high spam score redirect to you to penalize your domain name.
We were just talking about it in the previous paragraph, here is the tool that allows you to monitor your domain in the eyes of Google.Google Search Console is a free platform to help you control and maintain the presence of your site in Google search results.To get a more precise idea of its potential, the Google Search Console allows you to: • Track the number of pages indexed in Google's SERPs, • Be informed by Google of security problems related to your site, • Follow the evolution of the positioning of your pages in Google's SERPs, • Follow the evolution of the positioning of your pages in Google's SERPs, • Transmit the sitemap.xml (site map) of your website, • Explore your site as if you were a robot Google to test the display of your pages, • Visualize your main incoming links (backlinks) and disavow them if necessary, • Visualize the crawling errors of your site including the 404 errors that appear in Google's SERPs, • Control your robots.txt file and the access it allows to exploration robots.
Discover the Number of backlinks that your site has, where they point and the quality of those. It allows you to analyze your links, but also those of your competitors, it is a good point to understand the advantages of each other. The tool also displays the links according to their importance. The developers created an indicator specific to Majestic SEO called Trust Flow, attributed to a URL or site as a guarantee of quality.
This tool, less popular than Google Search Console, which is also free, can also provide useful information to webmasters for the Bing search engine. It allows you to obtain additional crawl information and to benefit from a backlink analysis tool as well.
With this SEO tool, you can check backlinks for any domain for free. It also allows you to list, check, and compare your inbound links with those of your competitors. It also shows which anchors are most used.
Siteliner allows you toexplore your website and to identify the main problems that affect the quality of your site: • Identify broken links on a page, • Identify portions of duplicate text from one page to another on the same site.
SEObility is a software of online referencing that will allow you to get better visibility on the status of your website: slow loading of pages, blocked pages, problems with the site map, orother technical SEO questions.
SE Ranking is an all-in-one SEO software with a variety of tools. THEfree SEO/PPC search tool provides users with information on organic and paid competitor traffic, keywords, position distribution, and much more. With the module “Competitor Traffic Research”, users can also search by keywords in a specific location, involving the keyword difficulty score, keyword information, search results, and ads.
Varvy is a tool for testing compliance of its site in accordance with Google guidelines, all you have to do is copy and paste the URL to get a result quite quickly..
The SEO Spider software is a web crawler and audit robot that analyzes all your links, images, CSS files, and scripts.
This tool Identifies all redirects that your site will perform along the way until it reaches the domain. This can help identify any issues in your site code.
Validate it sitemap of your site. The tool will check the links included in the site map several times to make sure that everything is working perfectly.
This tool allows you to check your redirects. It also checks response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). It includes filtering and a lot of other advanced features for the technical part.
This tool allows you to validate the map of your site. It will check if your sitemap.xml file is formatted correctly and, possibly, will ping Google to let them know where your sitemap is located.
This tool will help you add structured data tags to a web page, and will allow you to test your structured data.
This tool is a “validator” that analyzes the syntax of a robots.txt file to see if its format is valid. The robots.txt Is a text file placed at the root of your domain. This file is intended to prevent search engine robots from indexing certain areas of your website.
This tool checks the code in the response headers, the redirect location, and the redirect chain of an HTTP connection.
GT Metrix allows you to perform a further speed analysis to which your site loads and rates it so you can know how you compare to other sites. You will also find suggestions on how tooptimize its loading time.
With Pthem, you can monitor the uptime, performance, and queries of your websites in order to provide a better user experience.
Google's Mobile-Friendly Test is a tool that allows you to find out if your web page is mobile-friendly.
Dareboost analyzes the speed of your site, its construction for natural referencing and its level of security. It gives you information about the response times of your server, the time it takes to display the first bytes, and much more information that is just as relevant for Understand what is slowing down your website.
Responsive Design Checker analyzes the responsiveness of your website. The Responsive web design is a web design approach that aims to develop sites that offer an optimal reading and browsing experience for the user regardless of the range of devices (mobile phones, tablets, e-readers, desktop monitors).
Schema Creator is a tool that helps you customize how your web pages look in search results. So you can create custom code so that your comments, events, organizations, and people are displayed the way you want them to be displayed in Google search results.
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We are at the end of this long list offree SEO tools allowing you to perform a simple SEO audit in no time.We hope that by having all these tools, you will be able to obtain the best possible insights from your website for gain places in search engines.Know that our team is able to make you a full SEO audit in just 1 week if you have less than 5000 pages.