This is a substantial project, which must first be well prepared in order to obtain concrete results. In this article, you will find several recommendations for the success of your project website redesign.
Take the time to assess what your main competitors are up to, it's a mandatory step before diving into redesign of your website. Focus on two or three sites, spend 1 to 2 hours on their sites, and ask yourself the following questions:
Note down all the interesting items that you want to inspire, and that in your opinion will allow your users to understand you better. The various inspirations can also help your team or theweb agency with which you work to better understand what you are looking for.'competitive analysis will thus allow you to have a better site than those of your competitors, but also to have an overview of what can be done in this sector. Typically, when we are preparing a workshop for write the specifications, we perform this benchmark ourselves in order to provide all the answers to our customers, and to prove the reasons why we need to implement this or that feature.
Any new project requires an irreproachable organization. Concerning the redesign of your website, whether you are editing your site yourself or with the support of a web agency you will have to draw up a calendar! It will allow you to define when the various elements of the redesign should be done, and see if tests and modifications need to be done. You will need between 2 to 5 months of work depending on the size of your site and your goals. If you want to save time, you can for example focus on the most important pages of your website and then update the rest of the website in stages. Set a deadline without forgetting to determine when you will need your site based on upcoming events. You will therefore have to do it as soon as possible to have a quality site, because time constraints and quality are enemies.
La content writing is the most important part of a website since it is the one that communicates your values, your messages, and delivers all the information about your offers.Without quality and powerful content, you will have a much lower impact. If you create your content before the model design, you will be able to adjust your ideas without risking graphic changes. Indeed, with the turnkey content, the designer will have the opportunity to create custom templates in relation to the texts. Your content should be focused on your target audience and preferably as concise as possible, because they don't care about you, but about how you can help them solve their problems.
We have most likely repeated this several times in previous articles on the subject of web redesign, but it's a part that's so important that we have to do it again. :-)
Defining your audience allows you to find the right customers more quickly.
A nail salon knows very well that its main clientele will be women, and if it is in Paris in the 2nd arrondissement, it will be women aged 28 to 45, working in the neighborhood or living not very far away. They have time at lunchtime, and are interested in this or that mags in connection with the identity of the show. This show, which knows its typical profile well, will have an ease, for example, in conducting Facebook Ads campaigns in order to find all these women who meet their criteria. But above all, a much better idea of the colors, the message to be conveyed and the tone of the new website.Now, let's take a counterexample and imagine that we are developing a solution that simplifies the management of expenses by employees in a company. The scope is very broad, you can target small businesses as well as large accounts, and you can't do everything at the same time.The way you are build your site will automatically define the target you want to reach. Look like startups if they are your target, bring confidence with strict traits, but beautiful bright colors if they are large accounts. You will therefore have to create your Buyer Persona by defining all the characteristics necessary to better understand your potential future customers (personal data, demographics, status in the company, etc.) Predicting the way in which you will address your target audience will allow you to better make decisions during the redesign of your website.
The strategic plan will allow you to set realistic goals for redesign of your website in order to measure your success during the following months. As you know, the budget for a web redesign, and since the effort required during this process is important, it is essential to know if it is a success.What do you hope for from this redesign? What do you want to improve on your site? Is your goal to increase your sales, collect emails, get appointments, acquire traffic? Setting your goals in advance will allow you to focus more on getting results. To do this, ask yourself where your current site is positioned. Does it generate a lot of leads? Is the traffic flow constant? For example, you can set a first objective which would be to bring your overall conversion rate to 5% within 3 months after your redesign. website redesign aims to improve your statistics as well as to achieve your goals if, of course, this process has been properly planned.
The human eye appreciates beautiful creations with uniformity and a good balance between the various elements. This step consists in putting colors to the wireframes, creating a universe consistent with your values, and represent your business.You can start by bringing your teams together to understand the current graphic guidelines and define together the style that your company should adopt to present its new website. The ideal is to have at least 2 versions of your home page in order to have elements of comparison, and to understand what is best for you. At Angular, when we redesign for our customers, we offer between 2 & 3 variations of the welcome before moving forward on any other models.
Whether you are in charge of development or a web agency, you must prepare technical specifications so that this phase is smooth and well executed.Web development being the last step in this long redesign process, it can be botched and can therefore be a source of disasters or even delays. Also check that your site is responsive and that it can be functional on all browsers before its launch so that users are not limited. The same is true for mobile devices. In order to guarantee a user experience (UX) consistent, it is necessary to evaluate the most popular devices and test them to get an overview of your site on these different devices.
Whatever the size of your organization, a redesign is an intense project. To succeed in your website redesign project, Remember that you need a plan first. Good planning and research are mandatory to carry out your project successfully. Prepare your content in advance, observe what your competitors are doing to help you design a more effective site, create wireframes, mockups by adding strong visual elements, contrasting colors, for example, to add strong visual elements, contrasting colors and personalize your website according to your business. The main objective of a website redesign Being to increase revenue, don't forget to improve the user experience and take the time to define your audience.