There are many tools available on the market to collect data on your visitors. But so, in this article, we'll look at how to choose the right tools for a analysis of its website.
There are two essential tools to help you analyze and monitor your traffic. The most used analysis tool in the world is Google Analytics. It allows you to collect a set of data on audience, acquisition, visitor behavior and the conversion part to track goals.The tool is free and (quite) easy to use. It is very effective for analyze your website if you are only at the launch stage. It is a valuable tool to improve your natural referencing, but it is also a very useful plus for monitoring your paid campaigns with Google Adwords.Google is very good at doing things simply, but in terms of Google Analytics, there are still some efforts to be made. Despite a recent redesign, the tool is still quite difficult to learn for non-neophytes. However, the interface remains pleasant and user-friendly if you take the time to explore the various categories available on the left. The ability to export your data is a great feature of Google Analytics, this allows you to analyze and more precisely modify them in a variety of formats. You can also choose to receive reports by email, at intervals of your choice. This can be extremely useful for tracking a few important indicators if you don't have any other SEO analysis to meet this need.
Amplitude is the other big data analysis platform highly recognized by your peers. Its free version also allows you to access many very interesting features.It allows you toanalyze user behavior with incredible precision. But not only that, it also gives visibility to the user experience: how do users behave on your website? Where do they come from? What are their characteristics and why are they coming back? So you can get up-to-date data on all your users. It's actually information that's up to the minute, with virtually no delays. It organizes and keeps track of every action, every event, and every path that users take. Amplitude Analytics thus helps to segmenting users.Just like Google Analytics previously, the platform is accessible to people who do not have previous experience with a tool fordata analysis.[et_bloom_inline optin_id=optin_5]
Google also offers another free SEO tool which is not one of the least important in your Analytics stack: Google Webmaster also called Google Search Console.Google Search Console is a free service that helps you monitor and maintain the presence of your site in natural Google search results. It is a great help for optimize natural referencing of your site.
A real dashboard, it allows for example to see how Google perceives your site, but also to quantifying external and internal links to your site. It also allows you to adjust the search rate at which Google indexes your site, analyze the keywords that users type to land on your site, as well as the click rate for each keyword, see your site statistics and much more.Google Webmaster or Google Search Console also gives you a series of reports that can help you detect obvious errors on your website, which will help it function better. If you correct the problems identified, your website will benefit from a higher ranking and, as a result, a increased search engine traffic And of a bigger performance.
Conducting a website speed test on a regular basis is essential to maintaining a effective online presence. For businesses, it's not enough to have a very stylish website, you also need a good charging time And a functional site. A slow-loading website can not only discourage your potential visitors, but also hinder the success of your marketing campaigns.Taking into account a number of factors (in addition to page load time), the speed tests with Google Speedtest often reveal problems that can stifle your efforts to lead generation And your conversion rate online. Indeed, Google penalizes the paid search results of businesses if their websites load too slowly. The page load time also counts for the quality score of a company's Adwords ads. A lower quality score can mean higher paid search costs and reduced ad exposure.