Moving from UA to Google Analytics 4

Why switch to Google Analytics 4 now?

Google has announced the changeover date of July 1, 2023, you still have some time to get familiar with this new tool, but it is best to create a GA4 property as soon as possible in parallel with your Universal Analytics property in order to collect the first data.

Maintain the key features and concepts of Universal Analytics and improve data privacy and the flexibility of your analytics: consent, data control, personal data.

What are the benefits of GA4?

This new tool promises to be the future reference for analysing website and mobile application audiences in the coming years. There's no need to wait any longer, chances are you'll install it later, so you might as well get started as soon as possible.

Overall, Google's new ownership differs from Universal Analytics in these respects:

• Increased focus on user privacy.
• Track both on your website and on your application.
• Improvement of event-based metrics.
• Extensive analysis to visualize the user journey.
• Customized reports based on your needs.