An example of a tagging plan

The tagging plan allows you to properly monitor your essential elements on your online site. This document is necessary to monitor all user actions on this one and to allow all of this data to be analyzed later.

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Google Tag Manager

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Why implement a tagging plan?

The tagging plan allows personalized monitoring of your entire site. This will allow you to retrieve data on cart abandonment, visit times, the percentage of scrolls on pages, etc. A lot of information essential to the optimization of a site, your marketing campaigns or even for your AB testing campaigns.

The tagging plan, an essential tool for setting up quality monitoring through strategic steps:

Define the objective of monitoring each item
Retrieve and use the site tree
Fill the table with all the elements of your site

This tagging plan will make it possible for the technical team to understand what you want to track on your website, and thus improve the understanding of the need. Once implemented, all this data will provide you with value and understanding on certain elements of your site to improve and optimize content, CTAs or pages in order to improve all your KPIs.

Would you like to know more about how Angular can help you create a tagging plan and optimize your website? Make an appointment with an expert.