You certainly don't want to leave Pass on prospects Isn't that right? If your website is a window, your home page is the gateway. The interest of this page is essential to give them an idea of what they will find on the following pages.Maintaining a well-designed and optimized website for the natural referencing is essential in the current business climate. In this article, discover five ways to update your homepage as part of a website redesign.
More than half of Internet searches are done on mobile devices and this number will continue to increase every year. It is therefore obvious that if your site is not optimized for mobile devices you may miss a large number of Internet users. One Responsive site design allows your home page to automatically detect the size of the screen on which it is displayed and to adjust it accordingly. You could also create a separate mobile site, but most web designers recommend opting for responsive design since this is much better foroptimization of natural referencing (SEO).
Google and other search engines have increasingly valued content in recent years. And that's one of the reasons why you should read our article on Google algorithms. Thus, you will be in a position to give them what they want in order to be well positioned on the queries that are essential to your business. In addition, good content will be easier shared on social networks, and with collaborators concerned with the subjects you deal with.
If you had a physical store, you would surely pay attention to the products your customers buy, the posters that get the most attention, and a myriad of other behaviors. Know that your internet is not that different. You need to be able to know where your visitors are going, how long they are staying, and where they are coming from. To go further, dig into your data to find the points that are holding back the growth of your conversion rate.Fortunately, there are free tools that will allow you to obtain all this information. The best known is probably Google Analytics, thanks to its ease of use. It will provide you with all the statistics you need to refine your website and provide your visitors with a better experience.
Your customers are distracted. There are dozens of things vying for their attention at any given time. Add to that the fact that they probably see your home page on the small screen of a mobile device and you'll see why it's important touse short and to the point messages. For create a page that will be understood by everyone, use short sentences and break down your content into very light bites. Use call to action (CTA) buttons to Get their attention and know their behavior.
Plus you have landing pages, the better. You should have a separate home page for each of your offers. In this way, your visitors will get the information they want and will thus be able to take one more easily. The sending of Leads to your home page increases the risk that your visitor won't be able to find what they're looking for and that they'll abandon your site without buying. Having multiple landing pages will also help you improve your conversion rate. By following these tips, you will be on the right track to have a website that will increase your qualified leads and therefore allow you to make more sales.