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Google plans to end the UA version of Google Analytics by 2023. It is high time to get ready for the new GA4 release.

As we saw together in our previous articles on Google Tag Manager, marketing teams are now facing new issues that involve the use of specific tools. The possible acquisition channels are multiple, and so are the ways to analyze data. Thus, it is essential to know how all these flows will enrich your analysis solution thanks to what is called a Tag Management System.

Knowing the number of clicks on a specific button is what we call an event in the world of tracking. Tracking events (or “events”) on a site is one of the great classics of web analysis, it can involve tracking clicks on pages as well as links to external sites. Regardless of the solution used, the implementation of click tracking is necessary if you want optimal tracking of your site or online store.

Natural referencing or SEO (Search Engine Optimization) refers to a set of techniques and best practices that allow you to position your web pages in the first results of search engines. A good positioning ensures qualified traffic and thus new opportunities to obtain prospects and/or customers thanks to your natural traffic.

Google is among the most generous companies when it comes to “free” tools to manage various aspects of your website, application, or platform. By opening a Gmail or G-suite account, you have access to a set of tools such as Google Ads, Google Analytics, Google Data Studio, Google Optimize, Google Search Console, Google Search Console, Google Tag Manager, and many more.

LinkedIn is as we all know in the B2B field, the best CRM in the world. It is the only place where you will find so much information about a company's employees in order to find points of contact with them. In France, 19 million people are on LinkedIn, worldwide, it's more than 500 million users.

Monitoring a website can sometimes require technical intervention to ensure that all strategic data is taken into account in your analysis stack such as Google Analytics, for example. The tagging plan is therefore the reference document for tracking experts in order to indicate the elements that must be monitored on a digital medium.

Nowadays, it is essential for anyone working in a marketing department - whether content managers or growth marketers - to be able to collect data on their visitors and assess the effectiveness of their website in order to make it a real driver for growth.

The Google algorithm has evolved significantly in recent years. Thanks to machine learning, he is constantly learning to become smarter. Getting to the top of the first page of Google is becoming more and more difficult for a variety of reasons.

The way of making an acquisition is at the heart of a very current common problem for all companies that want to improve their presence on the web. Whether on social networks like Facebook and LinkedIn or on search engines like Google and Bing.

Adwords campaign management is a time-consuming process that requires a concentration of human and financial resources. Launching an internal campaign is a good idea if you have the necessary resources and the know-how essential to carry out a qualitative campaign.

Have you (finally) taken the step of adding Google Ads to your panel of acquisition channels in order to complete your marketing strategy? Congratulations, you have now reached the crucial stage of choosing your service provider to manage your campaigns.