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CTR, or Click Through Rate, refers to the click rate of your Google Ads ads. It represents the ratio between the number of users who click on your link and the total number of users who see your ad.

A conversion rate is a calculated data that advertisers and marketers use to compare the total number of visitors to a website with respect to a specific objective (subscribers, consumers, leads, contacts, etc.).

The quality score set up by Google Ads is an indicator for estimating the relevance, performance and quality of a paid campaign. This quality score will have a direct influence on the cost per click as well as on the positioning of the advertising.

As its name suggests, Google Adwords Express is a simplified tool for creating advertising campaigns. You probably know Google Ads, an iconic campaign management tool: Google Ads Express is its little brother. Today we are going to focus on the differences between these two tools, as well as their limitations.

Do you want to know more about paid referencing? We answer all your questions in this article dedicated to SEA.

Nowadays, it is almost impossible to imagine success on the web without thinking about good SEO, both natural and paid. So, we are going to talk more specifically about Google Adwords campaigns in this article.

Whether you are an SME or a large account, a design team can represent an expensive budget when it comes to supplying the content marketing department. However, Facebook Ads can generate significant returns if used wisely.

If you are reading this article, you understand the importance of promoting your business on social networks. With hundreds of millions of active users every month, Facebook has become an essential tool for businesses that want to advertise to targeted audiences.

If you are wondering how much you should invest daily in your Facebook ads or how you can optimize your Facebook Ads then this article is for you.

Backlinks - refer to links that refer to your website from other websites. They are a key element in the field of natural referencing to gain notoriety. A lot has changed since the launch of Google in 1998, except for one: the more high-quality backlinks your site has, the more likely it is to be successful.

Choosing an agency to redesign your website is not always as easy as you think. The people to whom you will entrust your project will first have to design the graphic part, and second develop the site. It is therefore they who will have the heavy task of convincing your visitors with a new experience, a new convincing message and cutting-edge technology.

Today's websites are getting faster, innovative in design, and compatible across devices. All of these criteria are necessary to stand out from your competitors, which makes the website redesign process mandatory.