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Google Analytics is one of the most commonly used tools when it comes to tracking website statistics. If you want to know how your visitors navigate your website & mobile application, you should consult the various sections of Google Analytics to get accurate answers.

Building an audience on Facebook, which has over 2 billion active users, is an essential step when creating your first Facebook ads. A good audience will change the whole game for your results.

By reading our first article, which summarizes all the information you need to start your first paid campaign on Facebook, you should naturally have a few questions about the format of your ads.

Now that you know the 7 essential steps for a website redesign revealed, it is important to be warned against the various risks that redesigning a website can present. In this article, we will detail the various risks you may encounter if you decide to redesign your site and how to avoid them.

The redesign of a website consists in improving the visual aspect of the site. Work will be done in particular on design, structure, appearance and sometimes content. If you want to redesign your website, you need to know the main steps in this process.

The term landing page has been more than adopted and unfortunately, it is often misused to design web pages.

We continue our long series of articles on Instagram, this time with the analysis of your account in the foreground. If you are looking for tools that will allow you to better understand your business and the performance of your marketing actions, this article is for you.

Sending a prospecting email is a simple and useful way to communicate with someone who could benefit from what you have to offer. Unfortunately, it's all too easy for salespeople to get caught up in the numbers game and send massive emails that won't have any impact.

As an owner of a small business or SME, you should think of your website as a lead generation machine. It is a virtual window that serves to make a good impression from the very first moment. Just like a physical window, your website has only a few seconds to hold the attention of potential customers.

In the previous article, we explained to you how to generate leads more easily with LinkedIn by having a free account. But there are also other even faster paid options that you will discover in this article.

We are always surprised by the statistics on the number of LinkedIn users in France when we also know the number of SMEs in France and the number of professionals who would have a real interest in being present on it.

The title is probably too broad to get everyone interested, but if you're reading this article, it's because we've successfully completed the first part of our work. In this article, let us explain to you in 5 minutes the various reasons why it would be a mistake not to take a course on LinkedIn this year.